PR, social media and analytics guru,Andrew Bruce Smithshares his trump cards in managing social media.
1. Followerwonk is part of the Moz SEO tool set, which allows you to find influencers in your niche markets based on their popularity. Following the most popular as a rule of thumb won’t necessarily generate the most success. It also draws out information about your followers in terms of geographic location, time of twitter usage and activity. You can also compare your twitter success with competitors and friends. This tool lets you discover and test which tweets lost and won you followers. These correlations are the golden nuggets of information that can guide you down the path of success or failure.
2. Buzzsumo is the key to content marketing success, as it allows you to analyse and source content that is most successful/ shared in real time. You can delve into these details once you decide what keywords or topics you should like to find content about. This allows you to target your audience based on descriptive data. You can then model your strategies on informed predictions. This is particularly useful for B2B companies naturally.
3. Google Analytics
Social media is essentially an assistive medium for conversion consequently; lovers of the last click attribution model often ignore it. Google analytics is definitely the best monitoring tool for analysing the success of campaigns. Google analytics certainly reminds people to question and redefine goals, as there is no magic model of attribution for all companies at any given time.
4. ZMOT, not a cartoon character, the Zero Moment of Truth captures the crux of all marketing efforts by providing insight into the way in which consumers research, compare and buy specific products or services. This consumer research should inform your marketing strategies and activities.
5. Snip.ly is a URL shorter like Bit.ly except it allows you custom produce a Call to action to finish off your content and generate a ROI. Snip.ly embodies the link between promoting third party content and your own site as well. You can track the progress of your social media efforts by sniplifying a link to your product or event page as well.
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