The majority (80%) of internet users in Britain are active on social media, a new study shows.
The survey by InSites Consulting found that 68% of internet users are active on Facebook, the most popular social media site, 26% are on LinkedIn and 28% use Twitter.
It also found that smartphones are increasing social media use and people that own one visit social media sites more often than people who do not have a mobile internet connection.
In Britain 58% of internet users have a smartphone and the vast majority of them have a subscription that lets them access the web from their device, according to InSites Consulting.
It found that 68% of people with a smartphone use social media sites every day, compared with 48% of those without a smartphone.
Professor Steven Van Belleghem, from the firm, said: "The results of our study clearly illustrate the importance of mobile internet. Apart from entertainment, consumers also use their smartphone for a broad range of practical online applications.
"Navigation and weather monitoring applications are especially popular. The fast-paced mobile evolution has given fresh momentum to the use of social media."
Copyright Press Association 2012