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Digital Display Account Manager

Advertising & Media

City of London Contract / 3 Months £150.00 - £250.00 per annum

My client is looking for a Display and Lead Generation Account Manager working alongside Social, Programmatic and PPC specialists to deliver integrated campaigns for B2B clients.

This project is an initial 3-month contract which could then extend and day rate is DOE.

Account Managers (AMs) are the day-to-day focal point of the account. The AM is expected to have a complete and unquestioned understanding of their assigned clients’ media business. They are also expected to have an understanding of their client’s overall business and marketing objectives.

The AM is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AE and usually reports to Senior AM or Account Director level.

The AM is expected to have a strong working knowledge of the media space (including traditional media) and available media research. They are also expected to become proficient with tools (ad serving, research) and procedures (both media and inter-department).

Key Areas of Responsibility:

Day-to-day management of the media plan, including oversight of buy recommendations, execution details, budgets/accounting, in addition to:

  • Develops analysis that leads to optimisation recommendations
  • Works with senior management and wider channel team to develop strategies and recommendations for media plans and sell into clients
  • Deep understanding of client’s ad serving/tracking platform
  • Meetings with clients and other agency specialists, contributing to, and noting, discussions
  • Producing detailed, negotiated plans and production specs for client and agency partners and keeping plans up to date
  • Building strong relationships with clients, ensuring deadlines and client expectations are met.
  • Managing client reporting, analysis and recommendations to improve activity in line with client objectives
  • Managing bookings on agency system PRISMA and reconciling and forecasting client billing and fees
  • Building strong relationships with media owners and increasing knowledge of the media landscape and new opportunities available.
  • Coordinating and working closely with other team specialists, gaining insight around their activities and how the different strands overlay across a wider campaign.

Key Qualifications:

  • Confident and articulate graduate with good project management skills and attention to detail
  • 1-3 years of media planning/buying experience, including at least 1 year focused online
    • Preferably with agency or vendor side experience
  • Strong writing and verbal communication skills (including presentation skills)
  • Strong analytic skills and ability to relate results to client business objectives
    • Able to articulate findings from media data into implications & key take-aways that improve the clients’ performance
  • Understands the concepts of reach, frequency, frequency management, ROI and strategic consumer planning
    • Experience planning & buying via DSP inventory systems also a plus

Star Qualities:

  • Demonstrated leadership and ownership of at least four media plans
  • Thorough knowledge of planning tools such as TGI
  • Cross channel knowledge and expertise and interested in working in B2B
  • Strong negotiation skills that result in measurable savings for clients
  • Well considered recommendations and arguments
  • Ability to work autonomously
  • Ability to maintain client and publisher relationships
  • Motivation to participate in staff management and larger agency development

If available immediately for contract roles, email CV to tbradley@welovesalt.com for more information.

Job Reference: JO-1709-127510

Salary: £150.00 - £250.00 per annum

Salary per: Annum

Job Duration: 3 Months

Job Start Date: 09/10/2017

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