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Content Planner for CRM

Content & Social Media

Greater London Permanent £35000.00 - £45000.00 per annum

My client, a leading online gaming brand, is seeking a savvy Content Editor to join their CRM team to play a key role in the development of all customer facing content. This position would suit someone who is passionate about sports who is looking to move into a fast paced, results driven environment.

Content Editor – Responsibilities:

  • Work with numerous teams to define the content calendar for Western Europe – you will define the pipeline of upcoming events (eg, Premier League, Cricket Internationals, Olympics etc.) and then plan an interesting and engagement content strategy to be used across D2C channels eg. Email, SMS, Mobile, Social that will ultimately grow the customer base.
  • Manage all Creative Asset production to ensure timely delivery and develop ideas for future pipelines that hold relevant to each customer segment (VIPs, lapse, high spend, regular customers etc)
  • Use data to understand what content is performing and identify future requirements based on customer behavior.

Content Editor – Requirements:

  • Proven experience building content plans and creating content to support CRM strategy
  • Expertise and a passion for sports – ideally experience working in a sports gambling environment.
  • Strong understanding of cross channel marketing campaigns and being able to identify and utilise the right channel at the right time.
  • Commercially focused and excellent organisational skills
  • Confident communicator.

To apply for this exciting role, please send your CV to Cat at Salt recruitment.

Job Reference: JO-1607-88435

Salary: £35000.00 - £45000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Job Type:

Job Location:

Job Skill: , ,

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