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Social Media Manager – B2B

Content & Social Media

Greater London Contract / 3-6 Months £180.00 - £220.00 per day

My client, a leading digital agency, is seeking an experienced social media manager to work with an exciting new client.

The role will initially be for a 3-6 month period based on-site, embedded within the client’s digital marketing team and so the candidate will need to be adept at client handling, confident at articulating and winning support for their ideas as well as having a real depth of knowledge about and passion for social media.

Primarily the client will be using LinkedIn, Twitter, YouTube and Instagram but the capability to identify future trends and deliver insight is critical.

As well as managing the ‘business as usual’ content creation, promotion and community management for the client, the candidate will be a part of a wider team that will be working on a 3-month project to audit the client’s content marketing strategy, process and output to develop a program with the goal of taking them from good to world class.

Equally motivated working autonomously and as part of a team, this role will see you become the social lead but also an integral part of the wider content project.

The ‘business as usual’ will require the candidate to work with the content generators within the business (mainly comms, marketing and research) to ensure their output is adapted to achieve maximum reach and amplification and is aligned with their social media strategy and practices.

Purpose of role:

  • Understand, communicate and champion the social media strategy and practices across the EMEA region to maximise return on investment, strengthen the brand and facilitate growth of the business.
  • Build knowledge and ability across the business, harnessing the potential of their employees to engage on social media, building their presence and amplifying the reach of the content.

Delivery

  • Working alongside the digital marketing executive, manage EMEA and UK corporate social media channels, advising and creating innovative, data-driven campaigns and content to reach core client audiences and target stakeholders.
  • Work closely with the communications, marketing and research teams to identify and tailor content for social platforms
  • Provide guidance and support to service lines and countries in strategy and creation of paid and organic social campaigns
  • Keep social media guidelines up to date and advise on client engagement via digital channels Working alongside the other members of the digital marketing team, support web, e-comms, apps and other digital marketing applications and projects in understanding how social best aligns with their activities

Reporting and Analysis

  • Lead on regular analysis and reporting on social channels, in conjunction with web and e-comms, analytics, to gain valuable client / prospect insight and directly influence marketing strategy

Commercial

  • Manage EMEA budgets across the social media function and work with the agency team to create compelling business cases for budget allocation when required.

If keen to apply, email CV to tbradley@welovesalt.com.

Job Reference: JO-1711-129412

Salary: £180.00 - £220.00 per day

Salary per: Day

Job Duration: 3-6 Months

Job Start Date: 04/12/2017

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