Social Media strategist – Luxury Fashion – £60K

Social Strategy Manager – Luxury Brand

£60K, London

The Opportunity

I am representing a world-renowned luxury brand who are keen to redefine their presence on social media – they are now looking for a Social Strategy Manager to lead this change, in a position that will have visible impact from day one.

Working closely with a Social Consultancy to implement your ideas, this role will advise the business and their luxury brand partners on Social Best practise and define compelling and engaging social campaigns that will drive customer engagement and ecommerce sales.

The Role

Reporting into the Head of Marketing, this role will be responsible for delivering an innovative strategy that will position that brand as the number one Luxury retailer across social channels.

Specifically, you will be responsible for:

• Defining the Social Media strategy and content calendars for the brand and its luxury partners across international social channels, that will enhance brand awareness and brand engagement.
• Work alongside internal stakeholders to plan how Social can support broader marketing initiatives or instore collaborations and seasonal campaigns.
• Manage the external social consultancy and advice on tone of voice guidelines to ensure brand protection
• Use analytics tools to draw insights on what content works, and what doesn’t, to shape future strategy

Who You Are

You are a Social specialist with vast experience planning and delivering international social media strategies for a luxury goods brand.

Specifically, you will have experience:

• Planning Social and Content calendars in line with key partnerships, seasonal campaign and products launches.
• Pushing the business out of its comfort zone when it comes to social media innovation – they will be looking to this role to drive change.
• Making commercial decisions to ensure success
• Managing difficult and demanding stakeholders, and having the confidence and communication style to push back when needs be.

Please note that at this point in the process, candidates with strong social media credentials within the luxury goods industry, will be given preference.

If you’re looking for your next challenge, and this sounds like an interesting fit, then please get in touch with Cat Symons at Salt recruitment.