Performance Lead – Online Retail

My client, a leading agency, is looking for a Performance Marketing Lead to join their online retail team on-site with their client in Surrey.

As an Online Retail Digital Marketing Manager you will work closely with .COM team members and key Online Retailers to plan, manage and optimise digital marketing activity.

An eCommerce merchandising, performance marketing background will be necessary. The role should understand various online marketing activity to run with online retail channels – affiliate, loyalty, ppc, search optimisation, paid advertising, etc. focused on category growth.

Key Responsibilities:

• Develop and implement the digital marketing plan for all co-marketing activity with Channel Partners and Retailers, across PPC, Affiliates Retargeting, Email and Paid Social.

• Ensure they are getting the best ROI on all co-marketing activity, and that we are hitting agreed targets and KPIs across product divisions.
• Work with our Digital Marketing and Media Agency to develop our co-marketing strategy, media approach and budget proposals.
• Act as the marketing lead across product divisions (Mobile, Home etc) for digital retail owned and paid co-marketing initiatives.
• Innovate and scale joint search (SEO & PPC) programmes with retail partners and digital agencies.
• Attend planning and channel partner meetings to present plans and strategies to senior stakeholders to secure approval and buy-in.
• Communicate effectively with internal and external stakeholders to develop strong working relationships and initiate co-marketing activity.
• Work with an analytics agency to ensure reporting is clear and actionable, and base activity and optimisations around data-led insights.
• Communicate results of activity back to the business, to secure future growth opportunities.
• Day to day, work with our Digital Agency to optimise activity, secure creative approval and legal compliance, and ensure planned activity is delivered on time, on budget and according to brand standards.

This role requires the following:

• Strong track record on global/regional digital assignments with knowledge and capability in digital marketing activity (specifically Paid Search and Affiliate activity).
• Proven experience of driving clear ROI from paid marketing activity
• Demonstrable experience of developing new opportunities for brands/product divisions
• Highly numerate, with proven analytic skills, ideally supported by appropriate degree level education
• The ability to effectively and efficiently multi task
• Consumer brand experience is an advantage
• Strong agency management and delegation capability
• Ability to think creatively and at pace.

If keen to apply, please email CV to tbradley@welovesalt.com.

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