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Head of Paid Search – London – Competitive Salary

Digital Marketing

Greater London Permanent £50000.00 - £60000.00 per annum + benefits

My client is one of the largest and most well-established online travel agents in Europe and have been successfully helping people book their hotels, flights and other travel arrangements for over 12 years. If you have a passion for travel, then you will probably have used them before!

They are recruiting for a Head of Performance Marketing to be responsible for strategic development, management and implementation of all performance marketing across a range of geographical markets. Reporting to the Marketing Director, you will drive growth and improved ROI from performance marketing, working collaboratively with the team and internal stakeholders.

Responsibilities:

  • Responsible for paid search performance across multiple websites, search engines and geographies
  • Formulate and manage the implementation of initiatives to enhance the efficiency or scale of PPC campaigns
  • Effective management of meta channels to drive cost efficient ROI
  • Manage the allocation and rate of spend to ensure best performance against commercial goals
  • Review and continually improve strategies for account structure, bid optimisation, creative and keyword development.
  • Harvest data on cross-device usage and further develop the strategy for mobile advertising
  • Create, prioritise and manage a list of development projects and tasks for the search marketing software
  • Manage the flow of development requests from the business to ensure the proper prioritisation of and scheduling of work
  • Be the business owner for the internally developed attribution model
  • Oversee a UK Performance Marketing Manager and Performance Marketing Executive

Skills, Experience & Qualifications

  • Educated to degree standard or equivalent
  • Previous extensive experience managing large scale, complex PPC campaigns, ideally within a travel environment
  • Extensive and up-to-date knowledge of search marketing trends and best practice
  • Passionate about search marketing
  • Excellent analytical abilities, experience of working with large data sets, utilising strong Excel skills
  • Strong leadership skills and team management experience
  • Experience of executing international paid search activities is highly desirable

If you would like to apply or find out more about this role, please contact me on ccurlewis@welovesalt.com or 07989 392 917

Job Reference: JO-1610-90613

Salary: £50000.00 - £60000.00 per annum + benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

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