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Paid Search Integration Specialist – London – up to £50K

Digital Marketing

Greater London Permanent £45000 - £50000.00 per annum

PPC Integration Specialist – London – up to £45K

My client is a global operator in the online gambling industry. They operate multiple brands, having just made another recent acquisition. It’s an exciting to time to come on-board given the recent growth. The London office is expected to triple in size inside a year. The role is based in Central London and will play a valuable part in our global multibrand strategies and processes. This person will be responsible for the development, analysis, and reporting of Pay Per Click campaigns for multiple brands in several European markets, all in line with business objectives and budget.

The PPC Integration Specialist role:

  • Bring together, explore and analyse datasets to find actionable search insight, with an emphasis on paid search and market trend data
  • Provide analytics to support the ROI optimisation of the search marketing channels and investments, understanding the drivers of customer behaviour and proving the incremental value of tests and campaigns
  • Contribute to vetting and evaluation of bid management software/solutions
  • Utilise various sources of data to inform the SEM strategy and improve the efficiency of spend
  • Design and create automated systems to provide structured data to SEM tools and to increase the speed of insight generation
  • Contribute to monthly, quarterly and yearly forecasting for SEM
  • Use statistical analysis and multivariate modelling techniques to spot patterns in data and predict future behaviour
  • Ensure that the technical infrastructure is in place to provide optimal tracking and reporting

Required skills for The PPC Integration Specialist role:

  • You will have a strong grasp of the international business environment, digital marketing, ecommerce and preferably the iGaming or similar industry
  • Mathematics and/or Statistics Bachelor’s degree or higher with at least 2 years previous work experience, ideally within the iGaming space
  • Great analytical skills and experience in quantitative analysis: market and competitive analysis
  • Extensive experience using SQL and MS Excel to analyse large volumes of data and draw conclusions from it, with attention to detail and accuracy
  • Experience in working with large data sources and condensing complex information to be easily understood
  • Exposure to QlikView and/or Tableau for data discovery and visualisation is desirable
  • Some experience with APIs desirable

To apply for the PPC Integration Specialist role, please click the ‘Apply’ button or please contact me on Charlie.curlewis@welovesalt.com

Job Reference: JO-1707-125043

Salary: £45000 - £50000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: Asap

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