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PPC Manager – London – Competitive salary

Digital Marketing

Greater London Permanent £35000.00 - £50000.00 per annum + benefits

PPC Manager – London – Competitive salary

The Company
My client is an household travel company, with multiple business streams. They have a strong global presence, although this role is focused on the UK market only. Headquartered in central London they are a dynamic and exciting team, where a culture of learning and progression is fostered. It’s a fun environment – everybody is a travel fanatic so plenty of shared passions.

The Role

You will responsible for delivering paid search activity across the UK brand to increase traffic and revenue from Google, Bing, and Yahoo. You will be focused on developing and optimising PPC accounts, delivering best practise and ensuring accurate budget management and reporting, whilst working in line with the wider PPC roadmap.

Main Job Responsibilities

  • Perform daily account management of PPC accounts using Google Adwords, Bing and DoubleClick to ensure activity delivers against key business objectives
  • Regularly monitor and optimise keyword bids, daily/monthly budgets, CTRs, impression share, quality score and other important metrics
  • Maintain and develop ad copy, sitelinks and other ad extensions
  • Provide recommendations for, and implement improvements to keyword lists, campaign structure and targeting
  • Monitor and manage key performance dashboards, web analytics, bid management tool and regular/ad hoc report
  • Produce and distribute detailed weekly/monthly analysis of PPC performance and updates vs PPC roadmap across the brand

Essential Skills

  • Minimum 3 years PPC experience (agency or client side)
  • Google AdWords/Bing certifications
  • Knowledge of AdWords, Bing, Google Analytics and DoubleClick
  • Experienced in keyword research, SQRs, bid optimisation and other important account management skills
  • Data analysis experience/ability to identify actionable insights from large data sets

If you are interested to find out more, please apply or contact me directly on 0203 675 5057 or ccurlewis@welovesalt.com

Job Reference: JO-1702-119775

Salary: £35000.00 - £50000.00 per annum + benefits

Salary per: Annum

Job Duration:

Job Start Date: Asap

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