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Search Marketing Manager (German market) – London – £45K

Digital Marketing

Greater London Permanent £45000.00 - £48000.00 per annum + benefits

The Company
My client is an household travel company, with multiple business streams. They have a strong global presence, although this role is focused on the UK market only. Headquartered in central London they are a dynamic and exciting team, where a culture of learning and progression is fostered. It’s a fun environment – everybody is a travel fanatic so plenty of shared passions.

The Role

Develops and executes the Search Engine Marketing Strategy for one of our brands. Core objective is to increase traffic and bookings through improving organic visibility and rankings, ensure that the site fulfils SEO technical best practise guidelines; and leading in-house PPC to ensure activity deliver visits and conversions at an acceptable cost per acquisition.

Main Job Responsibilities

  • Defines PPC roadmap, to include account audits, keyword research, bidding approach, mobile strategy and RLSA approach.
  • Manages in-house PPC to ensure campaigns are planned, managed and monitored to deliver optimal ROI. Manages agencies and suppliers as needed.
  • Provides recommendations for, and implements, improvements to keyword lists, PPC account structure and targeting.
  • Carries out the planning, implementation, managing and monitoring of SEO campaigns to improve organic rankings and deliver booking and revenue targets.
  • Runs regular technical SEO audits, and implement recommendations to optimise SEO performance.
  • Produces and distributes detailed analysis of SEO & PPC performance and upcoming roadmap of activity across the Group.
  • Works with UX team to optimise landing pages and provide insights into conversion rate and quality score improvements.
  • Ensures SEM is front of mind for the business, sharing best practise, developments and trends across the SEO and PPC landscape.

Essential Skills

  • Native German speaker
  • Demonstrable PPC & SEO experience (agency or client side)
  • Experience of managing in-house PPC
  • Google AdWords certification; expert in Google Analytics, DS3 (or similar)
  • Data analysis; ability to identify actionable insights from large data sets
  • Expert understanding and use of current SEO tools and practical, demonstrable experience of keyword research.
  • Clear understanding of latest developments with content, semantics, on page optimisation and influencing ranking signals.
  • Must also be fluent in English

If you are interested to find out more, please apply or contact me directly on 0203 675 5057 or ccurlewis@welovesalt.com

Job Reference: JO-1706-124562

Salary: £45000.00 - £48000.00 per annum + benefits

Salary per: Annum

Job Duration:

Job Start Date: Asap

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