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CRM Analytics Manager – Fashion Retailer

Insights & CRM

City of London Permanent £50000 - £62000 per annum + bonus + benefits

CRM Analytics Manager – Fashion Retailer

Salary £50k – £62k plus benefits

Reporting into the Customer Marketing Director, you will manage an established team of Junior Analysts who look after customer insight and CRM analytics. This is a hands off, strategic position – however requires the understanding of analytic techniques and tools (SQL, SPSS etc)

This award-winning retailer is performing extremely well, they are looking for a data expert to manage the team and to drive customer insight throughout the business. You will liaise with senior level stakeholders to ensure the transition into a data driven Insight/ CRM function.

Due to the changes, you will work alongside the marketing team; CRM Manager, CRM Executive, Marketing Manager to get a better understanding of the current campaigns and to simply understand the customer better.

CRM Analytics Manager Responsibilities

  • Manage a team of 3 Insight & CRM Analysts
  • Manage the quality and delivery of all end to end campaign reports ensuring all reporting includes clear insight and recommendations on future campaigns
  • Work with the CRM Manager to define key customer segments
  • Manage the data held within the CRM database, ensuring consistency and accessibility
  • Deliver of all data driven customer analytics, reporting and campaign managements

CRM Analytics Experience

  • Educated to decree level in relevant numerate subject
  • Experience using SQL and ideally Faststats
  • Proven experience and passion around customer insight and CRM analytics
  • Experience working with large structured/ unstructured data sets
  • Previous experience working closely with marketing teams
  • Strong communicator with management experience

If you would like to find out more about this fantastic opportunity, please send your CV to mchristie@welovesalt.com

Job Reference: JO-1705-123496

Salary: £50000 - £62000 per annum + bonus + benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

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