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CRM Campaign Manager

Insights & CRM

Hertfordshire Contract / 6 months £30000.00 - £35000.00 per annum

Job Title: CRM Campaigns Manager
Contract Length: 6 months
Role Location: North London
Salary: £35k PA

Mission Statement
To lead CRM projects and the execution of multi-channel marketing campaigns, with the support of the Commercial Manager, which support the client’s customer contact strategy, departmental, and channel specific objectives

Key tasks and responsibilities

  • End to end management of the build and launch of multiple concurrent campaigns, predominantly in the email channel, using existing CRM platforms.
  • Lead the development of process improvements, including onboarding to new software platforms, to ensure the timeliness, quality and accuracy of campaigns.
  • Support vendor evaluations and recommend technical improvements with a focus on automation and personalisation.
  • Ensure effective collaboration with creative, technology and insight teams to enhance campaign delivery and platform improvements.
  • Regularly monitor and evaluate channel KPIs and engagement metrics and present to Commercial Manager.
  • Support the Marketing team with testing and campaign analysis requirements and take an active role in optimisation.
  • Establishing and building relationships across the Retail team, wider business and with third parties to ensure successful project outcomes.
  • Responsibility for the mentoring of a junior Marketing Executive to build their CRM skills toolkit.
  • Champion CRM in Grocery Retail and regularly research and recommend improvements based on CRM best practice.

Knowledge, Skills & Experience

  • Experience as end user or support services with top tier CRM platforms (Responsys, Selligent, Salesforce, Experian, Adobe etc.).
  • Can manage projects autonomously and processes to the highest standards and to tight timelines, ideally within retail sector.
  • Balancing numerous deadlines.
  • Numerate and analytically minded and is able to work with data.
  • Intermediate analyst skills, including SQL, advantageous but not essential.
  • Capable of building and developing relationships with key stakeholders, both internally and externally including IT and insight teams.
  • Focus on quality, accuracy and attention to detail.
  • Highly organised, flexible and proactive across diverse range of deliverables.
  • IT literate, including a high level of skills within Excel, Word and PowerPoint.
  • Can show creative and innovative thinking.
  • A minimum of a 2:1 within a humanities or quantitative degree from a top tier university or demonstrated relevant experience.

Sound like your cup of tea? Send your CV to Agee@welovesalt.com

Job Reference: JO-1609-89919

Salary: £30000.00 - £35000.00 per annum

Salary per: Annum

Job Duration: 6 months

Job Start Date: ASAP

Job Type:

Job Location:

Job Industry:

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