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CRM Manager

Insights & CRM

Greater London Permanent £45000.00 - £50000.00 per annum

Job title: CRM manager
Location: London
Salary: Up to £50k
Additional info: Flexible Start date

A prominent Software supplier, based in London, are looking for a CRM manager to join their team and drive their CRM program to achieve greater success and revenue creation.

Experience Required- CRM Manager

  • Strong interpersonal skills
  • Ability to work with a wide range of people, including both internal and external stakeholders.
  • Relevant experience of developing strategy across email, SMS and direct mail
  • Previous involvement in creating campaigns that drive retention and customer loyalty,
  • Experience looking after the whole lifecycle of campaigns, including segmentation, welcome, and re-engagement programs.

Key tasks and deliverables- CRM Manager

  • Plan, implement and analyse CRM campaigns
  • Create strategic insights to inform CRM Strategy and identify and select target groups for campaign initiatives.
  • Ensure that campaign communications are correct, relevant and up to date
  • Plan and execute promotional and loyalty campaigns across a range of channels (email, SMS, push notifications, social media, direct mail) to target various player segments
  • Campaign tracking, analysis, reporting and revision of conversion, retention and reactivation plans
  • Request appropriate design assets from the design team from detailed design briefs
  • Undertake continuous competitive market research on retention plan
  • Competitor Analysis on retention activities

Skills fit the bill? Send your CV to agee@welovesalt.com

Job Reference: JO-1608-89353

Salary: £45000.00 - £50000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: 05/09/2016

Job Type:

Job Location:

Job Industry:

Job Skill:

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