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CRM Manager

Insights & CRM

Greater London Permanent £40000 - £50000 per annum + bonus + benefits

CRM Manager – Online Retailer – £50,000

**Current/ previous experience with MailChimp is essential**

A leading online retailer are looking for a CRM Manager to join the team at an impressive stage of growth. You will be responsible for managing a CRM Executive who will look after the delivery of campaigns, whilst you deliver the CRM strategy to the senior stakeholders. You will have a fantastic opportunity to grow, develop and implement amazing strategies across their growing customer base.

The overall CRM objective is to be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition. You will use data to evaluate programme effectiveness, guide decision making and implement robust testing strategies.

Job Responsibilities

  • You will own the relationship with the ESP (MailChimp) and SMS solution
  • Work with wider digital team to develop and optimise on-site channels
  • Manage a CRM Executive
  • Conduct A/B testing to develop email design, copy and schedule
  • Identify customer journey requirements and trigger points for automated communications
  • Manage the scheduling, testing, tracking and broadcast off all CRM channels using the relevant software

Experience Required –

  • Educated to degree level – marketing qualification would be preferable
  • Solid CRM and Email marketing background
  • MailChimp experience
  • Analytically focused CRM professional with strong Excel skills
  • Proven experience in CRM campaigns that deliver results and can identify insights

Job Reference: JO-1708-125693

Salary: £40000 - £50000 per annum + bonus + benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Apply Now

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