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Director – Marketing, Customer Research & Insights

Insights & CRM

Surrey Contract / 6 months £500 - £600 per day

Role: Director- Marketing, Customer Research & Insights

Contract Length: 6 months

Location: Surrey

Day Rate: Up to £600 via LTD

Background:

Salt are working with one of the largest and most influential brands in the UK, working to ensure continuity in their Insights & customer research function.

An opportunity has arisen for an exceptionally talented and extremely experienced insights professional (Head Of, Director) from a corporate background to join on an interim basis and help drive the insights function into 2018.

This role is an interesting split between influencing extremely senior people internally (VP’s, C-suite, MD, CEO, Heads of), and working hands on to carry out insights work.

Full requirements below, interested? Send your CV to agee @ welovesalt .com now, or call 0207 928 2525 for more information.

Accountabilities:

  • Establish guidelines regarding customer and market research and analysis, including customer segmentation
  • Identify, disseminate, and drive adoption of internal and external best practices in generating and using customer and market insights to drive decisions
  • (As necessary) generate and communicate customer and market insights that the client needs to inform strategic decisions that cut across or sit outside of their current operations
  • Advises business units on conducting market and customer research and generating and using market and customer insights to drive business decisions
  • Serve as the voice of the customer within internal functions.

Candidate Profile:

  • Skilled in the application of customer and market insights to drive business decisions
  • Deep knowledge of customer and market research and analytical techniques, methodologies, and tools
  • Expertise in customer segmentation
  • Strong analytical skills, adept at distilling insights from complex data
  • Strong communication skills; ability to communicate complex topics simply and compellingly
  • Strong stakeholder management and influence skills; ability to navigate across and exert influence on multiple stakeholder groups
  • Results-oriented; adept at driving action based on insights
  • Self-motivated, resilient, and positive with a “can-do” attitude

Background/Work experience:

  • Experience leading customer and market insight team for large, multi-national company
  • Track record of driving business results through generation and communication of actionable insights
  • Experience building / strengthening customer and market research insight capability within a large, multi-national company
  • Experience developing customer segmentation and embedding it in business operations
  • Experience working across functional and organizational lines to deliver results

Interested? Send your CV to agee @ welovesalt .com now, or call 0207 928 2525 for more information.

Job Reference: JO-1711-128747

Salary: £500 - £600 per day

Salary per: Day

Job Duration: 6 months

Job Start Date: ASAP

Apply Now

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