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Director of Marketing Insights

Insights & CRM

Berkshire Permanent £100000 - £140000 per annum + Bonus & Benefits

Director of Marketing Insights – M4 corridor – £100-140K plus Bonus & Benefits

THE COMPANY

My client is a global brand and one of the leaders within the global consumer service industry. With a matrix organisation and many brands under their remit; they are now looking to hire a Director of Marketing Insights

THE ROLE

Reporting to the Group Marketing Director you’ll ensure high quality customer and market insights are generated across the group and used to drive marketing and business decisions. The key accountability will be to drive improved ROI performance across the brand by strengthening Business Unit’s capabilities.

Main Job Responsibilities:

  • Establishing guidelines regarding customer and market research and analysis, including customer segmentation
  • Lead the establishment and execution of a standardised approach to measuring and reporting on return of marketing investment across the group
  • Generate and communicate customer and market insights that the brand needs to inform strategic decisions that cut across or sit outside of the business unit’s current operations
  • Advises on conducting market and customer research and generating and using market and customer insights to drive business decisions
  • Advise business units on building ROI capabilities and assessing return on any marketing investment
  • Serve as the voice of the customer
  • Identify, disseminate, and drive adoption of internal and external best practices in generating and using customer and market insights to drive decisions
  • Identify, disseminate, and drive adoption of internal and external best practices in measuring and using ROMI; push the brand to develop world-class ROMI capabilities.

Please ONLY apply if you possess the following:

  • A graduate degree in economics, statistics, marketing, business or similar field
  • Skilled in the application of customer/market insights and measuring/application of ROMI to drive business decisions
  • Deep knowledge of customer/market research and ROMI (including econometrics, media evaluation/testing, market mix modelling and analytical techniques, methodologies, and tools
  • Strong analytical skills, adept at distilling insights from data
  • Strong communication skills; ability to communicate complex topics simply and compellingly
  • Strong stakeholder management and influence skills; ability to navigate across and exert influence on multiple stakeholder groups
  • Results-oriented; adept at driving action based on insights
  • Ability to communicate complex topics simply and compellingly
  • Self-motivated, resilient, and positive with a “can-do” attitude

Demonstrable Experience should include:

  • Experience building / strengthening customer insight and ROI capability within a large, multi-national company and embedding it into decision making
  • Track record of driving business results through generation and communication of actionable insights across ROI and other areas (Marketing, Propositions, Customer Experience etc)
  • Track record of leading teams whose ROI analysis consistently translated into action and delivered demonstrable financial results including building the capability from scratch ideally
  • Experience developing customer segmentation and embedding it in business operations
  • Extensive experience communicating insights and ROI analysis to senior business leaders to drive decisions

To apply for the Director of Marketing Insights position, please click the ‘Apply’ button or email lizzie.harding@welovesalt.com

Job Reference: LXH-1711-128787

Salary: £100000 - £140000 per annum + Bonus & Benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Job Type:

Job Location:

Job Industry:

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