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ECRM Comms Manager

Insights & CRM

Greater London Permanent £30000.00 - £42000.00 per annum + Bonus & Benefits

eCRM Manager – London – £35-42K plus Bonus & Bens


My client’s mission is to use technology to revolutionise the way we control our homes. They have developed a range of innovative, simple to use products and services that help you sync your home with your life.

Main Job Responsibilities:

  • You’ll own the KPI’s and relationship with the ESP and SMS/push notification solution, with responsibility for performance tracking and reporting and development of a weekly statistics pack
  • Working with agency partners and internal teams to optimise and enhance email, SMS and push notification performance – ensuring the brand is at the forefront of best practice and innovation
  • Managing the scheduling, testing, tracking and broadcast of all customer email, SMS and push notification campaigns using ESP/SMS software
  • Grounded in insight and best practice manage campaign scheduling to maximise revenue potential.
  • You’ll collaborate with data and insight teams to segment the existing customer email database, identify sub-segments, actives, lapsers and dormant users for targeted campaigns
  • You’ll work with customer operations, commercial and CRM teams to identify customer journey requirements and trigger points for automated communications that will experience enhance
  • Developing a testing framework that encompasses next best action approach for customer segments
  • Work with communications agency on email and messaging creative development, creating a self-serve optimised template suite
  • Work with marketing and digital teams to develop and maximise on-site channels to acquire new email prospect data
  • Manage creation, optimisation and delivery of new email and SMS notification requirements triggered which are platform triggered
  • Responsibility for reactive email, SMS and push notifications, and conduct multivariate A/B testing to optimise email design, copy and schedule
  • Manage content development for on-site FAQ help tools and product user guides
  • Day-to-day external agency management would be hugely advantageous.

Please ONLY apply if you possess the following:

  • Educated to degree level with a marketing qualification
  • Proven expertise of at least 2-3 years of working with a CRM/ESP solution to manage multiple, complex campaigns
  • Salesforce Marketing Cloud experience would be beneficial
  • Able to demonstrate excellence in managing and analysing ECRM campaigns that deliver results and identify actionable insights
  • Excellent organisational skills with ability to work to tight deadlines while keeping a cool head
  • An advanced level of analytical skills and be naturally curios, with intermediate to advanced and Excel ability
  • Instinctively commercial with an entrepreneurial flair with the confidence and credibility
  • Creative and able to initiate ECRM marketing plans, leading their delivery in a cost conscious and controlled environment
  • The capability to think beyond the realms of current approaches and tenacity to challenge the status quo.

Job Reference: JO-1606-88133

Salary: £30000.00 - £42000.00 per annum + Bonus & Benefits

Salary per: Annum

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