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Group CRM Campaign Manager

Insights & CRM

Greater London Permanent £40000 - £58000 per annum + Bonus & Benfits

Group CRM Campaign Manager – London

The Company

Global insurance brand are looking for a Group CRM Campaign Manager to join their digital team. The industry is booming, and they have been taken advantage of this, being in the industry for 320 years. This company have been changing the way that customers interact with their products and services, and they want you to be a part of it.

The Role

As a CRM management expert the focus of the role will be to support the execution of CRM Campaigns using the Adobe tools. This role will be very hands on with an expectation of strong understanding of relevant technologies. Looking to for someone who has the capabilities to define best practice and advance their implementation process across the group. It is up to you to re-define their approach to CRM campaigns, supporting the in-house delivery teams and working with external agencies.

Job Responsibilities

  • Working closely with the marketing team to recognise and deliver pioneering multi-channel marketing solutions. These solutions have to be in line with the objectives of both the business and customer, using Adobe capabilities to leverage your work
  • Using your expertise to contribute to not only your team but also the wider team on the manipulation of Adobe Campaign
  • Create and implement a clearly tangible programme of CRM campaigns and deliver performance improvements

Experience Required

  • A comprehensive understanding of Adobe Campaign technology and competency in the practical use of the Adobe Campaign
  • Knowledge of the marketing mix, with tangible experience across digital and data-driven platforms
  • A proven track record in defining targeting strategies from both a data and customer perspective.
  • Ability to identify where the use of progressive analytics can assist
  • It is key to have experience of using a variety of tools such as:
  • Experience of working closely with IT and third parties to deliver change programmes
    • Adobe Marketing Cloud products (particularly Adobe Analytics and other data analysis tools)
    • SQL
    • HTML

Job Reference: JM-1712-129888

Salary: £40000 - £58000 per annum + Bonus & Benfits

Salary per: Annum

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