Upload CV

Head of CRM

Insights & CRM

Greater London Contract / 3 months £400.00 - £450.00 per day

Job Title: Head of CRM
Location: London
Day Rate: £450- £500
Contract Length: 3 month initial

As a recognised CRM expert, you will hit the ground running, driving retention planning and lead execution across subscriptions, membership and brand extension products. As the key CRM lead across consumer marketing the successful applicant will also take lead of customer journey strategy and provide guidance for CRM teams in acquisition and planning.

Key tasks and deliverables- Head of CRM

  • Develop and deliver a retention plan for each business unit which reduces churn, drives cross and up sell and builds loyalty and advocacy.
  • Manage and motivate a team in Retention and lead a cross department CRM specialist group to build and share best practice.
  • Ensure that targets are delivered and that a data driven focus ensures that the commercial objectives of the businesses are met. Build quarterly and annual plans and detailed forecasts.
  • Work with the Planning, Acquisition and Brand teams to ensure CRM and retention are part of an excellent customer experience with creative and message consistency
  • Support the Planning team in delivering a customer lifecycle management plan which ensures that we deliver the right message at the right time to the right person, optimising commercial revenues
  • Manage budgets and agency relationships where appropriate
  • Work with the Data and Insights team to manage segmentation & list selection and to be the marketing champion for Data management

Required Experience- Head of CRM

  • Extensive experience in setting up and running CRM programmes
  • Significant experience with retention activity
  • Be highly analytical & Data driven
  • Have excellent interpersonal and communication skills
  • Have strong people management experience
  • Be a motivated self-starter
  • Have experience of developing customer journeys

Keen to take control? Send your CV to agee@welovesalt.com

Job Reference: JO-1608-89358

Salary: £400.00 - £450.00 per day

Salary per: Day

Job Duration: 3 months

Job Start Date: ASAP

Job Type:

Job Location:

Job Industry:

Job Skill:

Apply Now

Here are some related jobs

Insights & CRM

CRM Executive

Job title: CRM Executive Location: Kingston Contract length: 3 months Salary: FTC- £33k PA equivalent The role is to Support the CRM function of the business to ensure timely delivery…

£0.00 - £33000 per annum
Insights & CRM

Loyalty Manager – CRM & Insights

Loyalty Manager | Leading Beauty Brand | £45,000 - £55,000 An international beauty brand are looking for a Loyalty Manager to monetise and optimise their new and market leading loyalty…

£45000.00 - £55000.00 per annum + Bonus + Benefits
Insights & CRM

CRM Executive | Online Travel Retailer

CRM Executive | Online Travel Business | West London A well-known and highly respected online travel business are looking for a data driven CRM Executive to join their established CRM…

£27000.00 - £34000.00 per annum + Bonus + Benefits
×
UK

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.






Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.



Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK