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Head of CRM

Insights & CRM

Greater London Contract / 3 months £400.00 - £450.00 per day

Job Title: Head of CRM
Location: London
Day Rate: £450- £500
Contract Length: 3 month initial

As a recognised CRM expert, you will hit the ground running, driving retention planning and lead execution across subscriptions, membership and brand extension products. As the key CRM lead across consumer marketing the successful applicant will also take lead of customer journey strategy and provide guidance for CRM teams in acquisition and planning.

Key tasks and deliverables- Head of CRM

  • Develop and deliver a retention plan for each business unit which reduces churn, drives cross and up sell and builds loyalty and advocacy.
  • Manage and motivate a team in Retention and lead a cross department CRM specialist group to build and share best practice.
  • Ensure that targets are delivered and that a data driven focus ensures that the commercial objectives of the businesses are met. Build quarterly and annual plans and detailed forecasts.
  • Work with the Planning, Acquisition and Brand teams to ensure CRM and retention are part of an excellent customer experience with creative and message consistency
  • Support the Planning team in delivering a customer lifecycle management plan which ensures that we deliver the right message at the right time to the right person, optimising commercial revenues
  • Manage budgets and agency relationships where appropriate
  • Work with the Data and Insights team to manage segmentation & list selection and to be the marketing champion for Data management

Required Experience- Head of CRM

  • Extensive experience in setting up and running CRM programmes
  • Significant experience with retention activity
  • Be highly analytical & Data driven
  • Have excellent interpersonal and communication skills
  • Have strong people management experience
  • Be a motivated self-starter
  • Have experience of developing customer journeys

Keen to take control? Send your CV to agee@welovesalt.com

Job Reference: JO-1608-89358

Salary: £400.00 - £450.00 per day

Salary per: Day

Job Duration: 3 months

Job Start Date: ASAP

Job Type:

Job Location:

Job Industry:

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