Upload CV

Head of UK CRM

Insights & CRM

West-Sussex Contract / 30th April '18 £300 - £350.00 per day

Role: UK Head of CRM

Location: Littlehampton or London

Day rate: Up to £350 via LTD

Start date: ASAP (preferably 27th Nov)

End date: 30th April 2018

Background:

This is an urgent role to cover the last 6 months of a maternity leave. The ideal candidate will have experience of working in a customer centric retail environment, and must have a deep understanding of the mechanics of loyalty programs.

Purpose of role:

  • Drive the CRM and E-Marketing strategies and activation for a well-known UK based business as one of the pivotal players in the Marketing team.
  • Champion the voice of the customer by providing insight to influence both market and international strategy and planning.
  • Design and deliver omni-channel plans to acquire new customers and build loyalty with existing customers.

Key Job Accountabilities

  • Design and deliver a UK CRM strategy based on strong customer and competitor insight, ensuring strong customer engagement and competitor differentiation.
  • Lead, design and deliver campaigns across channels (store/online) and touchpoints (email/DM/SMS/events) that deliver incremental sales, acquire new customers and build loyalty with existing customers.
  • Lead relationship with external agencies to ensure balance between short-term sales driving and longer term brand/loyalty-building activities.
  • Manage a £1m+ budget, the largest part of the UK marketing and communication budget.
  • Partner with the International organisation to influencer, plan and implement with excellence the new VIP loyalty programme.
  • Play a key, senior leadership role in the UK Marketing & Values team, ensuring holistic plans remain customer-centric and insight driven. Deputise for the Marketing & Values Director when required.
  • Influencer International and Zone strategy and direction (UK as largest market) through close collaboration and sharing of relevant insights/best practice
  • Lead and manage the CRM and E-Marketing teams, providing leadership, motivation and development at all times.
  • Lead relationship with Agency partners and identify new partnership opportunities.

Working Relationships & Interfaces:

  • Marketing & Values Team ( Digital Marketing, Event Activation, PR, Social Media etc)
  • UK Senior Management team, in particular General Manager, Finance Director and Web Operations Director
  • International CRM Director
  • Zone Marketing & Values Director
  • Zone Commercial Managers
  • International Customer Insight Manager
  • Web Operations / IT / Legal

This role is an excellent opportunity for a seasoned CRM professional to get hands on with an extremely known brand, and ensure their CRM and loyalty programs run smoothly during this period of transition.

For more information call Alex- 0207 928 2525 or send your CV to agee @ welovesalt . com

Job Reference: JO-1711-129206

Salary: £300 - £350.00 per day

Salary per: Day

Job Duration: 30th April '18

Job Start Date: 27/11/2017

Job Type:

Job Location:

Job Industry:

Apply Now

Here are some related jobs

Insights & CRM

Loyalty Manager

I'm currently recruiting for a leading global electronics business to join their team on a contract until the end of the year. My client is looking for a European Loyalty…

Insights & CRM

Loyalty Manager

My Client is a leading global electronics business, looking for a Loyalty Manager to support the Head of Ownership and Loyalty in the execution of Loyalty Strategy across its EU…

Insights & CRM

Head of UK CRM FTC

Role: UK Head of CRM Location: Littlehampton or London Day rate: £70k & 28 days holiday pro rata Start date: ASAP (preferably 27th Nov) End date: 30th April 2018 Background:…

£70000 per annum + 28 Days holiday Pro Rata
×
UK

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.






Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.




Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK