Upload CV

Research Consumer Insights Manager – Contract

Insights & CRM

Greater London Contract / ASAP £0.00 - £250.00 per annum

My client a leading entertainment brand urgently seeks a Research Insights Manager to manage and deliver consumer insight projects across the EMEA region on a 3-6 month initial contract in their London office.

The Role

This is a research role with responsibility for developing managing and delivering consumer insight projects across EMEA region of the company.

The purpose of this role is to optimise audience understanding to generate maximum value for the business. This role will work across the company’s functions to support the provision of insight to aid strategy implementation on cross company objectives as well as supporting individual lines of business.

This role has EMEA responsibilities meaning being aware of activity across the region, consulting with local teams and encouraging best practice and sharing across markets.


Manage and deliver (insert specified carved out area) Consumer Insight projects supporting the various Business functions with any qualitative and quantitative research, analysis and interpretation.

Key Stakeholders

Marketing, Franchise, Consumer Products, Retail, Ad Sales, and EMEA regional research.

Key functions

1) Deliver actionable insights – understand the consumer insight implications in the context of the broader Industry, media and entertainment and what the insights mean in terms of opportunities – The ‘So What’ and ‘Now what’.

2) Implementation – Planning, monitoring, and delivering all research utilising the most appropriate and impactful methodologies.

3) Stakeholder management – ensure internal clients’ needs are met along with strong communication presentation skills

3) Education – Working closely with Head of Consumer Research and Head of Audience Strategy to ensure the delivery of the Audience Insights education program

Operational responsibilities:

– Research Techniques – Ability to perform a range of advanced level quantitative and qualitative analysis techniques. Deep understanding of how to draw insightful conclusions from large volumes of content, identifying trends and patterns, using either a single source of data or multiple sources to create cross-referenced conclusions, drawing on both evidence-based and creative / intuitive techniques of interpretation.

Strategic Direction – Contribute as a lead member of the research team and offering challenge and support on research and insight across the business

Work Collaboratively – work collaboratively with EMEA research and other business intelligence experts to understand the appropriateness and impact of triangulating Consumer Insights with other sources (Channel ratings, Social Media, NPD Toys, TGI, Digital engagement metrics, internal proprietary data and Studio measurement KPI’s etc)

Planning: Through understanding the business and audience, identify knowledge gaps and recommend research initiatives that can fill gaps to meet a business need.

Support of the EMEA Senior Management by providing the insights and metrics needed for understanding character franchise performance

Evaluation: Develop strong relationships with the relevant and best in field agencies to support all research needs across digital, shopper, npd projects etc.

Best Practice methodology and processes to be shared across the EMEA Research teams to maximise efficiency and generating impactful insights. Work in a consultancy role for other research teams on primary research best practice.

Industry Leadership: Utilise emerging research techniques that help better understand emotional drivers e.g Neuro-Science

Job Reference: JO-1608-88977

Salary: £0.00 - £250.00 per annum

Salary per: Annum

Job Duration: ASAP

Job Start Date: 01/08/2016

Apply Now

Here are some related jobs

Insights & CRM

CRM Executive

Job title: CRM Executive Location: Kingston Contract length: 3 months Salary: FTC- £33k PA equivalent The role is to Support the CRM function of the business to ensure timely delivery…

£0.00 - £33000 per annum
Insights & CRM

Loyalty Manager – CRM & Insights

Loyalty Manager | Leading Beauty Brand | £45,000 - £55,000 An international beauty brand are looking for a Loyalty Manager to monetise and optimise their new and market leading loyalty…

£45000.00 - £55000.00 per annum + Bonus + Benefits
Insights & CRM

CRM Executive | Online Travel Retailer

CRM Executive | Online Travel Business | West London A well-known and highly respected online travel business are looking for a data driven CRM Executive to join their established CRM…

£27000.00 - £34000.00 per annum + Bonus + Benefits

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.