Upload CV

Senior Insights Analyst (Digital Marketing)

Insights & CRM

Greater London Permanent £35000.00 - £40000.00 per annum

Senior Insights Analyst (digital marketing)
Fin Tech start up

Company
Digital challenger bank, who after 4 years will be launching there mobile banking product into the market. With a team of 50 people and another recent round of funding (£70 million), they are looking for further build on there marketing team.

Role and responsibilities
Responsible for configuring and managing the suite of marketing systems and tools used to track, report and analyse marketing performance across multiple channels, including performance media, social media and web. Works with media and creative (social / PR) agencies to integrate campaign reporting into the marketing dashboard. Delivers daily, weekly and monthly MI to support tracking and analysis of campaigns and overall brand and marketing performance versus KPI.

· Configures reports to support business MI requirements and runs daily, weekly and monthly reports tracking end to end marketing performance through the marketing funnel, to customer activation and retention
· Works closely with the media and (as appropriate) social / PR agencies to integrate reporting
· Uses MI and insights to develop proactive recommendations to improve campaign and marketing activity, optimise performance versus target across key KPI
· Supports the strategic planning of marketing and communications activity, using a range of social listening, analytics and planning tools to improve reach and conversion within target audience segments
· Manages the community and CRM database ensuring compliance to data protection; working with agencies as appropriate to mine and derive insights from customer data
· Gathers and circulates insights and data into competitor performance across key web, social and campaign platforms; deriving insights into competitor activity and using these insights to inform marketing activity
· Works with the Product team to ensure end to end tracking of customers through the acquisition and onboarding funnel and into the app. Uses product usage insights to inform overall targeting activity and the development of activation and retention strategies

To apply for the Senior Insights Analyst (digital marketing) position click “Apply” or email Ymirsamadi@welovesalt.com

Job Reference: JO-1704-121367

Salary: £35000.00 - £40000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: Asap

Apply Now

Here are some related jobs

Insights & CRM

Insight Manager- URGENT REQUIREMENT

Role: Insight Manager Day rate: Up to £320 Location: Surrey Contract length: 6 months initial, likely to extend. Salt are working closely with one of the world's largest consumer electronics…

£280 - £320.00 per day
Insights & CRM

CRM Analytics Manager – Fashion Retailer

CRM Analytics Manager - Fashion Retailer Salary £50k - £62k plus benefits Reporting into the Customer Marketing Director, you will manage an established team of Junior Analysts who look after…

£50000 - £62000 per annum + bonus + benefits
Insights & CRM

Category Insights Manager

Role: European Category Insights ManagerLocation: SurreyDay rate: Up to £290 via LTDContract Length: 6 months Salt are working with one of the world's largest Blue Chip companies to fine a…

£250.00 - £290.00 per day
×
UK

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.






Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.



Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK