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Audience Marketing Manager

Marketing & Communications

Greater London Permanent £45000 - £55000 per annum

Audience Marketing Manager – London – £45-55K

THE COMPANY

After a hugely successful 2016 with exiting plans for the future, my client is expanding their marketing team!

They are a global talent development company. Who help a breed of creative professionals get the skills, attitude, network and exposure they need to succeed in the fashion and beauty industry. They do this be developing and delivering world-class 10-month career accelerator programs, in partnership with the fashion industry’s most-respected experts.

THE ROLE

As a Marketing Campaigns, you’ll take ownership of integrated marketing campaigns that promote their talent programs to relevant professionals. The whole communications

You’ll be joining at a busy time, in a company that is experiencing very high growth. We run global marketing campaigns (our customers come from over 80 countries around the world), have substantial marketing budgets to match our ambitions and work with a kick-ass in-house production and design team who help create our marketing assets. As the Audience Engagement Manager you will work as part of the marketing team to create end-to-end creative & marketing strategy that attracts and engages some of the most talented creative professionals around the globe.

This is a critical and exciting role at a very fast-growing start-up – with a significant level of ownership, creative input, and with all the tools you’d want to play with as a marketer. With your help, you’ll take the marketing strategy to the next level.

What we will need from you:

You will have ownership over the entire marketing lifecycle for two of our accelerator courses while working with the marketing team to use your experience and expertise as a digital strategist. Within this role you will help us refine our approach to understanding the audiences we work with and connecting with them in the best way possible.

You will:

  • Generate audience insight – find out who our potential applicants are and what they want from their careers
  • Develop the marketing strategy for attracting professionals and business owners interested in each course – key messages, key benefits, key channels
  • Work with the marketing team to use your skillset as a digital marketing strategist to drive more targeted messages with more engagement from all of our audiences
  • Develop an integrated communications plan – including the role and budget for each channel and the sequence of messages
  • Own the campaign calendar & acquisition budget for your two accelerators
  • Work with the sales team to develop a cross-program engagement plan for turning our prospects into engaged customers
  • Commission & brief creative assets from the production team and ensure they are on-brand, persuasive and tell a consistent story
  • Track and report key metrics on your marketing campaigns

Please ONLY apply if you possess the following:

  • You will be an expert (with a minimum of a solid 5-6 years’ digital marketing experience behind you) in creating digital marketing & creative strategy. You’ll understand the best ways to find and approach niche audiences and to ensure the messaging is on point to interest & inspire engagement from them
  • This role covers B2B and B2C aspects, so exposure to both elements are key
  • You will have experience and ideas for how to create marketing strategy for luxury products, services or high-ticket programmes
  • You will have experience of doing deep audience research, pulling out key audience insights and structuring a campaign that builds on them
  • You will have a deep understanding of how to connect with audiences & engage them during the course of a direct response campaign as well as softer brand campaigns
  • You will have experience marketing to a niche community, ideally business owners, where you are required to build relationships before you can sell – you’ve mastered marketing funnels with lots of touch-points
  • You’ll be used to gathering plenty of audience insights and translating this into campaigns designed to allow the audience to make informed decisions
  • You will have experience planning and running super-specific advertising and outreach campaigns
  • You will ideally have connections to the beauty industry and get excited by working with the new breed of beauty entrepreneurs

To apply for the Audience Engagement Manager position, please click the ‘Apply’ button or email lizzie.harding@welovesalt.com

Job Reference: LXH/1706-124516

Salary: £45000 - £55000 per annum

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Apply Now

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