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Channel Marketing Manager

Marketing & Communications

Surrey Contract / 9-12 months £200.00 - £300.00 per annum

My client, a global blue-chip business, is on the hunt for a maternity cover B2B Channel Marketing Manager for 9-12 month duration.

The person who steps into this maternity cover will need to be a credible relationship builder, and ideally have experience working within a telecommunications, B2B and/or channel marketing environment.

This person must be able to adapt quickly and must have experience managing partnerships and relationships with key external stakeholders, ideally retail partners.

Key Responsibilities…

  • Working with nominated Partners to build co-marketing and activation plans to maximise share of voice resulting in sales of the B2B portfolio and increasing share of business within the Partner
  • Building a strong personal network of marketing and business relationships within nominated Partners to develop opportunities that will benefit the brand above its competitors
  • Providing input, guidance and counsel on B2B customer marketing trends and best practice
  • Managing all Partner specific activities including: sales promotions, events, incentives, creative and PR.
  • For selected products, designing and ensuring that we deliver a world-class launch to Partners and their customers. Key areas to own include Partner communications, engagement, sales and marketing enablement, measurement and reporting as well as Partner capability
  • Continually researching industry developments, competitor propositions and work with our Partners to identify opportunities for future development
  • Ensuring engagement and buy in from all key business unit stakeholders
  • Understanding the customer account requirements and opportunities by developing prosperous relationships at all levels in the account
  • Organising and attending monthly/quarterly planning meetings with key stakeholders from Partners and the business.
  • Being responsible for ensuring marketing budgets are allocated in a cost effective manner to maximize ROI
  • Managing the activity review process and analyse marketing activities to evaluate the effectiveness and to drive continual improvement
  • Managing all reporting dashboards, marketing administration, budget and finance processing in a timely manner
  • Managing 3rd party agencies to deliver projects and activities to brief, on time and within budget
  • Being a ‘voice of the partner’ championing B2B Partners within the business
  • As a member of the B2B Channel Marketing Team, participating in the development and delivery of activities to support team priorities
  • Attending sales and team meetings to present plans and gather feedback
  • Dealing with on-going/ad hoc enquiries from Sales Teams, Partners and other stakeholders.

Key Competencies/Characteristics…

Soft Skills

  • Ability to identify marketing opportunities for business growth
  • Ability to seek out and build relationships across the channel contract matrix
  • Ability to handle multiple internal and external stakeholders and deliver on key projects
  • Ability to proactively drive change that delivers business and/or operational results
  • Face to face customer experience
  • Must have initiative
  • Must be able to multi task and project manage large projects
  • Must be a team player
  • Must be able to understand business financials and budgets
  • Must have a good eye for details
  • Self-motivated
  • Passion and creativity
  • Good presentation skills

Hard Skills:

  • Successful partnering experience
  • Qualified up to degree level or equivalent
  • Marketing qualification
  • Telecoms / IT background essential, ideally within a vendor environment
  • Ideally B2B Channel Marketing experience
  • Must be able to demonstrate experience across all marketing mix – ATL, BTL, digital enablement tools
  • Commercial ability to produce business case and ROI on marketing spend
  • Must be able to demonstrate experience in a similar role
  • High level of experience with MS Office, in particular PowerPoint and Excel
  • Experience managing marketing budgets

If keen to apply, email CV to tbradley@welovesalt.com for more information!

Job Reference: JO-1706-124241

Salary: £200.00 - £300.00 per annum

Salary per: Annum

Job Duration: 9-12 months

Job Start Date: 03/07/2017

Apply Now

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