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Digital Marketing Manager

Digital Marketing

Surrey Permanent £30000 - £35000 per annum + Bonus

Digital Marketing Manager – Surrey – £30-35K plus Bonus

Have a genuine passion for sports? Want to be part of a large global company that put on some of the biggest sporting events in the world? Then look no further. This is an ideal step up for a solid digital marketing executive, looking to step into a manager level role with some team responsibility.

The brand’s marketing team is responsible for delivering the commercial strategy and marketing activation for around 35 events per year in the sports of cycling, triathlon and running.

The Digital Marketing Manager Role has three main objectives:

  • Driving customer revenue: To develop and manage a strategy that sees us continue to develop our relationship with our customers across all digital platforms with a focus on customer retention and frequency
  • Driving new customer revenue: Create innovative and highly cost-efficient ways of seeking and engaging with new customers and maximising sales conversion rates through our various websites.
  • Sponsor and partner activation: Managing the activation of their rights across our digital channels and optimizing content engagement.
  • Participant communications: Ensuring our event participants receive the relevant event information at all point throughout their journey; pre-sign-up, pre-event and post-event.
  • Marketing insights: Utilising statistics to act as an insights source for the wider marketing team to drive campaign decisions.
  • Key Responsibilities

    • Manage CRM strategies across all digital channels (Email, Web, Social, Programmatic, App)
    • Manage the Digital Marketing Agency and subsequent marketing campaigns (PPC, Social, Programmatic)
    • Build and send sales emails through our email tool (Dotmailer) and analyse results
    • Maintain and analyse performance of our various websites (WordPress, Google Analytics)
    • Manage website SEO
    • Develop new websites alongside our web agency
    • Write copy for emails and website pages
    • Build and send participant pre-race communications
    • Creation of regular insights reports and distributing to the wider marketing team
    • Continually learning new digital marketing techniques from outside of the organization and sharing internally
    • Manage the Digital Marketing Executive

    Please apply if:

    • Previous work experience within Digital Marketing / CRM (in any industry)
    • Experience of working with reputable and recognisable brands
    • Experience of devising sophisticated audience segmentation, retention and frequency strategies
    • Min 3 years’ experience in a similar role either
    • You have a passion for sport!

    Salary: £30-35K plus discretionary bonus!

    Job Reference: LXH/1708-126295

    Salary: £30000 - £35000 per annum + Bonus

    Salary per: Annum

    Job Duration:

    Job Start Date: ASAP

    Job Type:

    Job Location:

    Job Industry:

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