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Head of Communications

Marketing & Communications

City of London Contract / 3 Months £400.00 - £550.00 per day

My client, a leading brand, requires a Head of Comms for their team on a 3-month contract basis.

The Role

Define and deliver strategy and activity in the earned media space to support the brand, marketing and business objectives across the UK and Ireland.

  • Design campaigns and activity that generate earned media presence and influence for the company brand, across both our early adopter audience and a mainstream consumer audience
  • Provide strategic counsel to marketing team on role of earned as part of integrated / TTL campaigns
  • Establish best-in-class proactive and reactive comms with tech and consumer influencers
  • Lead and manage the brand credentialing approach (e.g. awards, amplification of third party partnerships / testimonials, close collaboration with digital team on advocacy activity, etc.)
  • Developing earned media comms strategies and materials to support BAU activities (for example, media alerts, briefing materials, etc.)
  • Collaborate closely with Corporate Affairs / PR to maximise joint stories and opportunities that span both consumer and corporate audiences
  • Collaborate closely with Social and Content team to deliver activity that delivers across full gamut of earned media channels
  • Day to day management, from an earned media perspective, of:
    • budget
    • agencies / agency performance
    • evaluation and tracking
  • Flex to support other territories on a temporary basis where needed

Key Experience

  • Strong and confident communicator, able to articulate business requests with agencies as well as manage a diverse network of internal and external stakeholders.
  • Ability to think strategically, analyse and interpret information
  • Strong 3rd party agency management including running nominated agencies as well as conducting performance reviews.
  • Strong organisation skills to manage multiple projects in a highly-dynamic environment
  • Proven track record of delivering consumer-focused campaigns to deliver earned media presence and influence
  • Proven ability to deliver positive outcomes in a fast-paced environment with the ability to take responsibility and multi-task to meet deadlines; having the tenacity to get things done is essential.
  • Experience in developing strong, customer-centric, insight driven creative campaigns.
  • Commercial awareness in how marketing campaigns drive overall business KPIs.

If keen to apply, email CV to Tim at tbradley@welovesalt.com.

Job Reference: JO-1711-129681

Salary: £400.00 - £550.00 per day

Salary per: Day

Job Duration: 3 Months

Job Start Date: 02/01/2018

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