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International Marketing Lead

Marketing & Communications

Greater London Contract / 6 Month Initial £450 - £500.00 per day

Role: International Marketing Lead

Location: Central London- with European travel

Rate: Up to £500/day

Contract Length: 6 months rolling

Start date: Mid June

Send your CV to: Agee @ welovesalt .com

Salt are working with one of the market leaders in the Internet of Things (IoT) revolution to find an extremely experienced Marketer to lead roll out across the Italian market.

You will come from a strong consumer marketing background, possibly Financial services or telephone service provider (eg Vodafone, EE, Virgin, etc), and will be a native English speaker with extremely strong Italian or French skills.

This role is an excellent opportunity to add one of the foremost players in the Internet of Things (IoT) revolution to your already impressive CV, and to create an impactful marketing campaign that will set the client’s products up to take the European marketplace by storm.

International Marketing Lead- Key Requirements:

  • Italian or French either native or second language
  • Experienced at managing Directors and Stakeholders
  • Capable of self managing the programme.
  • Experience of managing people as this role will eventually lead to managing a small team, although initially it will not require managing others.
  • Must be used to working at a fast paced and dealing with lots of ambiguity.
  • We would like to see Consumer Marketing experience, Financial Services background would be good or Vodafone, EE..
  • Travel could be once per month initially and then later in the year every other week to the EU countries and longer term possibly India/ North America.

International Marketing Lead- Top line day to day work:

  • To lead and develop the launch of the client’s brand in Italy and potentially other territories as they look to expand their footprint as a multi-national smart home services company.
  • Lead immediate roll-out and partner marketing with local partners
  • Additionally own and run the client’s own direct to consumer activity

International Marketing Lead- Accountabilities:

  • Define and lead delivery of the roll-out marketing plan for the client’s ROW territories
  • Test, learn, and scale to be a successful brand as they head into new parts of the world, most notably first in Italy.
  • Work closely with senior Stakeholders for ROW on achieving all commercial targets and goals as their product launches into new territories and scales to be a successful brand: both direct to consumer, but also with strong in-country partners
  • Accountability for all areas of the marketing mix – ATL, BTL, digital, PR, events and retail activation
  • Identify and lead the relationship management with agency network partners who will be responsible for delivering creative and strategic projects for the business in relevant countries.
  • Monitor competitor activity within the brand, marketing and communications field to ensure internal and external Brand Plans are best in class.
  • Lead localization of global campaign platform, global messaging and applying global brand standards
  • Ensure media planning is appropriate to brand roll-out and spend is effective;
  • Work across digital channels to maximise customer acquisition
  • Budget responsibility for local spend
  • Lead physical roll-out of the brand throughout retail partnerships
  • Support Global Supply chain via demand planning
  • Ensure local customer journeys adhere to global customer & brand experience principles

Job Reference: JO-1705-123784

Salary: £450 - £500.00 per day

Salary per: Day

Job Duration: 6 Month Initial

Job Start Date: 12/06/2017

Apply Now

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