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Marcomms Planning Manager

Marketing & Communications

Nottinghamshire Contract / 6 Months £250.00 - £300.00 per day

Marketing Communications Planning Manager – 6 month Contract – Nottingham

My client, a leading utilities and energy company in Nottingham, is on the hunt for a Marketing Communication Planning Manager to join their team on an inititial temporary contract that could go permanent.

The jobholder is a member of the UK Marcomms leadership team, responsible for the smooth planning of the external marketing communication programmes across customer and prospect audiences, for Business and Residential consumers, in both commodity and energy solutions, across brand, direct response and customer journey communications.

The jobholder will develop, improve and manage the communications plans on a 6 month to 3+ year forward time horizon – maintaining a centralised view of all Marcomms activity and plans.

The role holder will also be supporting Group Marketing as part of the new Chief Markets Officer (CMO) company’s Group function, and support the planning as transitions to the new Group Brand Positioning to become customers’ partner of choice for energy solutions.

The role holder will play a key role in the Marcomms Leadership team; helping to ensure that Marcomms maximises its return on investment by being efficient, integrated and well-coordinated, and takes advantage of all the appropriate opportunities available.

The role holder will make decisions and recommendations on:

  • how budget is allocated, justified, forecasted, captured and reported
  • how the UK business supports the Group’s brand ambitions
  • how communications activity is integration and synchronised across multiple media channels
  • when the activity is deployed to ensure customer response demand is handled within call and web capacity constraints
  • where marketing activity requests (MARs) are to be handled within the team according to resource availability
  • setting priority levels for activity within Marcomms
  • what the lead messaging to customers should be on forward looking plans
  • ways to optimise ROI
  • ways to find opportunities to improve efficiency and effectiveness
  • optimising existing systems and processes or developing new ones within Marcomms
  • how Marcomms best supports the priorities of the businesses across the UK
  • how the UK business should deploy its communication activity to contribute towards achieving KPIs such as NPS, sales, Customer Self-Serve (CSS), energy solutions product take-up, Smart meter take-up

The individual would need to maintain robust relationships with:

  • Originators of new MARs
  • Marcomms delivery team managers
  • Head of Marcomms and the management team
  • Segment leads in finance
  • The leaders in operations who plan call capacity
  • Attendees of the Content Integration Group
  • The Insight management team
  • The digital management team
  • The customer experience management tea
  • Residential and B2B business segment planners
  • The account leads and planners in our agency partners
  • Lead relationship with our media auditors
  • Business strategy leaders
  • PR and corporate affairs managers

If keen on applying and you can work from Nottingham, please email CV to tbradley@welovesalt.com.

Job Reference: JO-1706-124455

Salary: £250.00 - £300.00 per day

Salary per: Day

Job Duration: 6 Months

Job Start Date: 18/07/2017

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