Marketing Manager (Demand Generation)

Marketing Manager (Demand Generation) – London – up to £60K plus Bonus

THE COMPANY

My client is a SaaS tech company with a dynamic team and a cracking culture to boot.

With massive growth following a big injection of funding, they are recognised as one of the most innovative technologies in the world. And according to some publications – the hottest start-up! Their proposition is UX, analytics and optimisation platform, that helps businesses understand how and why users are interacting with their app, mobile and websites. With a strong portfolio of global clients, they are empowering team with invaluable customer insights.

The Role

· You’ll plan and execute the brand’s demand generation strategy and calendar of activities

· You’ll be accountable for creative outbound marketing campaigns across Northern Europe to drive leads, engagement, and new client acquisition

· You’ll collaborate across function to produce content that drives interest and engagement to deliver an efficient content strategy

· You’ll be a digital powerhouse – managing all acquisition efforts for the region: SEO, Paid Search, Digital Ads, Campaigns and Paid Content

· You’ll not only refine and grow the company’s demand gen strategy, but you’ll create, test and executive strategy campaigns; measure, report on, whilst adapting them where relevant over time.

· You’ll contribute to client advocacy through client interviews, case studies and user case development

· You’ll also be responsible for the management of creative resources including designers and other agency personnel.

The ideal candidate must have:

· 4+ years of experience of implementing demand generation & digital strategies.

· Experience in general outbound campaigns such as direct mail, and more strategic ABM campaigns

· Experience in digital campaign management, paid social and PPC essential

· Fully autonomous in executing email marketing campaigns and experience with CRMs tools

· Strong copywriting skills and content production experience.

· Oh and you have to like Pizza!

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