Product Marketing Manager

SaaS Product Marketing Manager – London – £65-75K plus Bonus

My client is at seed funding stage in their startup journey, with a view to going to Series A within the next year. They are a real time decision making engine using AI to optimise customer journeys. The platform matches customer data with social/marketing content, integrating highly relevant content into buying journeys automatically and at scale. Working with global brands, they are ambitious and entrepreneurial.

• Developing targeted positioning and messaging which differentiates our product in the market
• Becoming fluent in the “Voice of the Customer” by gathering feedback about customers’ experiences of the brand
• Producing high impact customer success stories and use cases for sales and marketing teams to leverage
• Creating targeted marketing collateral such as social media, blog articles, white papers, videos, webinars and breakfast briefings, and driving the core messaging for externally-facing content
• Creating and executing sales enablement plans and facilitating sales training sessions
• Communicating the value proposition of our product to the Sales team and developing the sales tools that support the selling process of our product
• Being an expert on our buyers, how they buy and their buying criteria, and how to compete effectively against our competitors
• Managing research and analysis of competition across markets
• Being the expert on the competition – how they position their products, the campaigns they are running and their product capabilities
• Developing materials designed to accelerate our business momentum and better engage potential buyers
• Supporting the development of programs that increase market awareness and demand generation
• Building a process for testing and improving customer communications to ensure demand for the product
• Collaborating with Product Development, Product Management and other internal stakeholders to refine how the business introduces plans and core features

Please ONLY apply if you possess the following:

• Minimum 5 years’ experience in a Product Marketing role in a SaaS based B2B (or B2B2C) start-up or growing tech company, with accountabilities as above
• Ability to understand and consolidate customer data and insights into a clear marketing value proposition and strategy
• Track record of developing messaging materials for Marketing and Sales teams
• Outstanding written and verbal English, communication and presentation skills
• Self-starter with strong ability to build relationships, influence and deliver in a cross-functional environment
• Technology savvy with understanding of SaaS business models and market
• Comfortable with technical concepts and equipped to brainstorm with Product Management and Development teams
• Ability to interpret and communicate complex technology product messages in customer facing content
• Sharp analytical skills with experience of assessing the competitive landscape