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Head of Mobile and Display – London

Marketing Senior Appointments

Greater London Permanent £65000.00 - £70000.00 per annum + comp. package

Head of Mobile and Display – c.£70K

The Company

My client is an international travel company, with multiple brands, including one flagship brand. They are a household name with a strong global presence. Headquartered just outside London, they are made up of a team of diverse experts and offer the chance to work in a truly multicultural environment. My client is a true market leader in what they do and offer the chance to be part of a global transformation.

The Role

The Head of Mobile & Display is a new position that has been established to support their International mobile & display campaigns. Working closely with the Online Marketing Director, this role will offer you the responsibility for leading the acquisition strategy across key biddable media channels, driving growth across the group’s website and apps.

Main Job Responsibilities

  • You will be responsible for acquisition across mobile, paid social, display & retargeting in all targeted countries, formulating and managing the implementation of initiatives to enhance the efficiency or scale of acquisition campaigns
  • This role will require you to managing the relationship with agencies and networks to drive mobile and display acquisition as well as driving installs and activation across the group’s apps
  • You will be managing the allocation and rate of spend to ensure best performance against commercial goals and review and continually improve performance across targeting, placements and creative
  • This role involves testing and delivering new channels using up-to-date understanding of strategies and opportunities across the app and mobile landscape in addition to generating and distributing reports to ensure that the wider team is aware of paid performance and trends.

Essential Skills

  • Thorough understanding of the display & programmatic landscape, with experience of delivering biddable media campaigns
  • Have experience with mobile marketing, ideally from within an app based business
  • You should have excellent analytical abilities and be used to working with large data sets, utilising strong Excel skills
  • Have extensive and up-to-date knowledge of mobile & app marketing techniques
  • Experience of executing international marketing activities is highly desirable

If you are interested to find out more, please apply or contact me directly on 0203 675 5057 or ccurlewis@welovesalt.com

Job Reference: JO-1702-119739

Salary: £65000.00 - £70000.00 per annum + comp. package

Salary per: Annum

Job Duration:

Job Start Date: Asap

Apply Now

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