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Head of Product Marketing

Marketing Senior Appointments

Head of Product Marketing – London – up to £65K plus 20% Bonus

THE COMPANY

My client is creating waves within the broadband marketing and with more surfers riding the waves of 1Gbps broadband speeds – the business is growing fast. If you’re looking for an exciting challenge that is rewarding and enjoyable then ready on…

More than just an Internet Service Provider, the company also installs its own fibre infrastructure into multi-occupancy buildings, bringing the UK’s fastest internet speeds to users.

THE ROLE

Reporting to the Chief Customer Officer, Your mission will be focused on driving forward a diverse and innovative product strategy that will enable the business to meet its strategic goals. Part of the role will be to identify how they can maximise revenues from existing & new customers, while maintaining their competitive position and focus.

RESPONSIBILITIES:

The role is responsible for leading and overseeing all product and solutions encompassing effective promotions and evolution of the existing portfolio, the development, positioning, launch and integration of new offerings & analysis of customer take-up. As such this is a comprehensive role, dedicated to all areas of the product / proposition management mix, and which engages across all market, sales and customer touchpoints, including channel led activities.

Understanding data is a core part of the role, so good Excel and analytical skills will be a significant advantage in achieving success, while understanding of best-practice in product lifecycles, customer adoption and revenue generation / cost savings will help the candidate significantly.

You will:

  • Take ownership for maximising long term revenue and growth opportunities from existing and new products and services
  • Be responsible for pricing and positioning of brand extensions within the overall product suite
  • Improve performance of the department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’
  • Collate, analyse and draw insights from the research to inform effective positioning strategies and to define strategies, objectives and plans
  • Providing direction and support to the Sales, Marketing, Business & Customer Service teams, developing propositions to the market
  • Create the content, propositions and message for product marketing collateral and activity as required for product marketing purposes
  • Familiar with Product Life cycle Strategies
  • Success in setting, driving delivery and launch of Product Roadmaps
  • High commercial acumen
  • Regularly review the competitive activity in the market and identify opportunities for the brand to increase market share by recruiting customers from other suppliers.

Please ONLY apply if you possess the following:

  • Proven experience (at least 6-8 years) in product/propositions marketing
  • Recent telecommunications/ISP industry experience
  • Demonstrable success in devising product and proposition and positioning strategies
  • Demonstrate you can work successfully across multi-functional teams
  • Have good interpersonal skills and fit well into a small team
  • Be competent on Microsoft Office, especially Excel
  • Demonstrate a high degree of attention to detail and a methodical approach to work
  • Be able to deliver against set deadlines
  • Have good communication skills, including explaining technical concepts to a non-technical audience.

To apply for the Head of Product Marketing position, please click the ‘Apply’ button or email lizzie.harding@welovesalt.com

Job Reference: LXH-JO-1608-89420

Salary:

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Apply Now

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