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Propositions Marketing Manager

Marketing Senior Appointments

Berkshire Permanent £60000 - £75000 per annum + C/A and Bonus

Propositions Marketing Manager – Berkshire

£60-75K plus C/A and Bonus

THE COMPANY

My client is one of the leaders within the global consumer service industry. With a new B2B ‘start-up division’, this area bring together the shared expertise of the brand’s Power and Energy Services teams in the UK, and members of the US brand team to deliver distributed energy solutions for business customers.

They expect to invest £700 million into the business by 2020. Combined, their UK and US businesses already have over 1,000 customers across 3,700 sites. In November 2015, they added a further 164 customers to our portfolio through a recent acquisition in energy management that has developed and delivered patented, wireless sensor technology across 750 sites in 30 countries.

THE ROLE

As Propositions Marketing Manager, you will be responsible for defining the global positioning and articulation of the one of the 3 key propositions (Energy Solutions, Optimisation Solutions and Insight Solutions) and its supporting products as part of the overall brand portfolio.

Main Job Responsibilities:

  • Proposition Marketing Strategy: lead the development of the overall positioning of the proposition for customer facing and internal communication
  • Messaging and positioning: lead the ongoing development of the proposition messaging aligned to the brand positioning in conjunction with the product managers and sales teams
  • Marketing Plan: Define the 18 month rolling marketing plan to drive awareness of the Insight proposition
  • Marketing materials and sales enablement: Develop appropriate marketing and training materials to support external promotion of the solution proposition as part of the overall brand portfolio. Work closely with sales teams to ensure their needs are met.
  • Performance Management and Reporting: Evaluate the effectiveness of marketing content to ensure continual improvement Develop monthly reports to track performance against targets
  • Risk Management: Manage operational and regulatory risks, escalating as appropriate.

Please ONLY apply if you possess the following:

  • Product Management/Marketing – At least 8 years’ experience of creating compelling customer facing messaging and marketing materials for complex B2B services ideally with experience of marketing IoT or IT Services
  • Ideal industry experience would include telecommunications, SaaS or Technology
  • Marketing campaigns: Experience of designing and delivering large integrated marketing campaigns which demonstrate a thorough understanding of the customer and drive awareness and consideration
  • Marketing strategy development: Sound understanding of marketing communication strategies and comprehensive knowledge of the full marketing mix
  • KPIs: Knowledge and understanding of the business key performance indicators
  • Commercial Know-How: Managing for value, understand the external market place, Understanding the brand, Understanding our Customers.
  • Collaboration: Experience at working in multi-function teams to deliver complex solutions and influence senior stakeholders
  • Content and Thought leadership: Experience at developing influential materials which influence the direction of industry change.

To apply for the Propositions Marketing Manager position, please click the ‘Apply’ button or email lizzie.harding@welovesalt.com

Job Reference: LXH-1702-120075

Salary: £60000 - £75000 per annum + C/A and Bonus

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Apply Now

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