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Analytics Manager (Marketing)

Web Analytics

Greater London Permanent £45000.00 - £60000.00 per annum

Analytics Manager (Marketing)
London – £60,000

The company, An online bookings platform, the culture is very much one of a tech / eCommerce company. Although the company now employs around 500 people and has 10 million customers across Europe it still has a start up feel.

The Role & Responsibilities

This is a new hire, this person will act as the analytics champion sitting I the marketing team. It is about being able to simplify the data and create actionable insights and recommendations to improve the marketing performance and overall business growth.

  • Monitoring and reporting on different business metrics (CPA, CPO, new customers, etc.) for multiple stakeholders and markets
  • Questioning and analyzing the marketing efficiency across different paid marketing channels and platforms
  • Discovering valuable audiences and segments within the different campaigns
  • Questioning the current state of play and ways of attributing value to our marketing campaigns and customer acquisition tactics
  • Collaborate with the business intelligence team to define and improve the data collection and API-imports

Requirements

  • BS degree or higher in the analytical field
  • Perfect Excel and data analysis skills
  • Strong technical skills (knowledge of SQL and experience with data visualisation)
  • You can work with deadlines and can manage multiple projects at once
  • Experience with marketing attribution, tracking, and tagging
  • Background in ecommerce or marketplaces preferred
  • Experience with marketing and analytics tools such as Google Analytics 360, Tag Manager, DoubleClick
  • Bonus points for experience with Snowplow Analytics

To apply for the Analytics Manager (Marketing) position click “apply”
Yasha Mirsamadi (ymirsamadi@welovesalt.com) – is the consultant looking after this vacancy

Job Reference: JO-1707-125134

Salary: £45000.00 - £60000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: /

Job Type: ,

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