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Senior Digital Analyst

Web Analytics

Greater London Permanent £45000.00 - £50000.00 per annum

Senior Digital Analyst – Fin Tech start up

Company
Digital challenger bank, who after 4 years will be launching there mobile banking product into the market. With a team of 50 people and another recent round of funding (£70 million), they are looking for further build on there marketing team.

Role and responsibilities

Responsible for configuring and managing the suite of marketing systems and tools used to track, report and analyse marketing performance across multiple channels, including performance media, social media and web. Works with media and creative (social / PR) agencies to integrate campaign reporting into the marketing dashboard. Delivers daily, weekly and monthly MI to support tracking and analysis of campaigns and overall brand and marketing performance versus KPI.

· Configures reports to support business MI requirements and runs daily, weekly and monthly reports tracking end to end marketing performance through the marketing funnel, to customer activation and retention
· Works closely with the media and (as appropriate) social / PR agencies to integrate reporting
· Uses MI and insights to develop proactive recommendations to improve campaign and marketing activity, optimise performance versus target across key KPI
· Supports the strategic planning of marketing and communications activity, using a range of social listening, analytics and planning tools to improve reach and conversion within target audience segments
· Manages the community and CRM database ensuring compliance to data protection; working with agencies as appropriate to mine and derive insights from customer data
· Gathers and circulates insights and data into competitor performance across key web, social and campaign platforms; deriving insights into competitor activity and using these insights to inform marketing activity
· Works with the Product team to ensure end to end tracking of customers through the acquisition and onboarding funnel and into the app. Uses product usage insights to inform overall targeting activity and the development of activation and retention strategies

To apply for the Senior Digital Analyst position click “Apply” or email Ymirsamadi@welovesalt.com

Job Reference: JO-1706-124167

Salary: £45000.00 - £50000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: /

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