Head of Technology Marketing – Digital, Customer Insights, Analytics, Retail – London
Rate: £700 – £1000 per day
Length: 12 Month Contract
- My client is a recognised leader in data-driven marketing technology, delivered via their cloud-based Marketing Suite product with a real drive and focus on within the retail sector.
- They are the only company in who offers such a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform.
- They provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and Technology and they are looking to further expand.
- This is a really exciting times and they are looking for a digitally focused mind who is looking to help build something substantial from the ground up. The Head of Technology Marketing hire will have a B2B digital marketing background coupled with very strong Technology leadership skills.
Role: Head of Technology Marketing – Digital, Customer Insights, Analytics, Retail – London
- This is an opportunity to use your expertise and build a marketing strategy from scratch. The key objective is to support UK revenue growth of the Marketing Suite with major B2B marketing initiatives, both online and offline.
- Success will be measured by new revenue, client retention and brand recognition/perception. Your initiatives will all be aimed at achieving exceptional levels of performance and you will have a significant budget available to help you achieve great results.
- Leading a team of 10 marketers and over 30 people in Technology, you will be tasked with driving demand of the Marketing Suite.
- The bias will be towards up-sell and cross-sell activities, combined with generating leads for the sales team and arming them with the necessary tools to secure new enterprise level clients. Previous experience in this space is highly required.
Person: Head of Technology Marketing – Digital, Customer Insights, Analytics, Retail – London
- This is a truly unique opportunity and as such, requires a very specific background. It is essential you have seen success in a senior leadership role within Marketing Technology or Ad Technology, marketing B2B2C enterprise-level solutions.
- You’ll understand the big picture, be able shape strategy and have a keen ability to execute with hands-on management of the detail – translating your strategies into first-class acquisition and relationship marketing programmes. You will be a skilled people leader, able to direct, motivate and empower your expanding team of ten to achieve consistent results and continuous improvement.
- Technology and Customers are part of the client company’s DNA, so it should be part of yours too. You should be digitally savvy and comfortable leading activity across all channels, excluding PR, to drive client and prospect engagement, lead generation and CRM.
- The Head of Technology Marketing will be a self-starter, someone who can slot into a hugely dynamic business, build a high performing Technology and Marketing team and proactively drive progress against key initiatives and priority areas in a highly active and vibrant marketplace.
Technology: Head of Technology Marketing – Digital, Customer Insights, Analytics, Retail – London
- Email Marketing
- Integration of Third Party Platforms
- Full Stack Development
Please send across to me your most up to date copy of your CV to Eobiechefu@welovesalt.com
Salary: £700 - £1000 per day