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Agile BA- Personalisation

Programme & Project Management

City of London Contract / 6 Months £450.00 - £500.00 per day

BA contract – Our client is a leading eCommerce business looking for a product focussed BA with personalisation experience to sit within the personalisation/ Photo and customer experience team, our client is embarking on a huge digital transformation project and looking to build new products and services to emerge as a leader within the ecommerce space.

Culture – Play a key role in fostering the culture within the wider Product Team, the wider business and the product community.

Performance – Help ensure the overall quality and viability of the digital products being designed and

developed. Always strive to iterate our products based on evidence. Ensure products bring value to the

business and deliver against revenue targets and other defined KPIs and performance metrics including

conversion rate, frequency, AOV.

Customer Experience – Champion the adoption of Product Management and User Centred Design (UCD) to ensure products are designed to meet our customers and users’ needs.

Key Accountabilities

Business Requirements / User Stories:

  • Leading the gathering, writing & management of functional, non-functional, technical requirements and

business rule documentation to create responsive digital products and services which solve business

problems and opportunities in the context of the customer’s expectation

  • Drive the development and delivery of end to end solution design and business requirements within an

agile development framework

  • Takes a hands on approach to work across the entire product lifecycle from stakeholder analysis, user

stories to product & feature delivery working closely with, ux/design engineering and commercial


  • Work with UXD to prototype ideas and solutions to understand business requirements and customer


  • Promoting system & process Improvement using behavior driven development (BDD).
  • Help define and articulate the why behind each requirement and the acceptance criteria that will satisfy

them. As much as possible use data to justify the requirements

  • Be the go-to person in the team for in-depth understanding of the requirements before, during and

after development phase

  • When needed, analyse the needs and requirements and come up with alternative ways to satisfy

them, from which the team will choose the most appropriate one


  • Skilled in pragmatic and flexible application of Agile methodology and techniques in a challenging

solution driven business environment

  • Ability to take condense and formulate complex business and technical problems and communicate to

technical and non-technical teams

  • Delivering product requirements and use cases to a high standard and work as a liaison among

stakeholders in order to elicit, analyse, communicate and validate requirements

  • Be responsible and lead business acceptance criteria of new developments across Epics, User Stories

& Tasks

  • Collection & analysis and testing of statistical information and data for further presentation to technical

and business stakeholders using diagrams, tables, charts, graphs, documents and reports.

  • Assisting the product manager and development team with backlog grooming & product definition
  • Participate and run workshops, design and ideation sessions across the organization
  • Carry out scrum masters activities from time to time
  • Assist Scrum Master/Development Manager in facilitating sprint planning sessions, reviews, and


  • Develop training materials for any changes and new processes introduced to the business.

Key Performance Indicators (KPIs)

  • Will obsess over metrics such as AOV, Conversion Rate, Return Visits
  • Design experiences that directly impact conversion rate and commercial performance
  • Designs solutions that deliver business KPIs / OKRs
  • Designs solutions that deliver an integrated and engaging user experience
  • Cost to build solutions are kept to a minimum

Job Reference: 56643643

Salary: £450.00 - £500.00 per day

Salary per: Day

Job Duration: 6 Months

Job Start Date: ASAP

Apply Now

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