Digital Marketing

Digital marketing encompasses many disciplines, from top-level brand strategy to micro-management of the product story through digital display marketing. We understand the broader digital marketing sphere, and also the individual roles and requirements of customers, and can identify successful employees for countless digital marketing roles.

Jobs: Digital Marketing

Job Industry: Digital Marketing

A service provider with presence across 130 countries is looking for a Digital Marketing Manager to lead paid media, organic and customer journey strategies across the business! WHY should you…

Kuala Lumpur


RM120000.00 - RM144000.00 per annum

A renowned brand in the education sector is looking for a Web Editor to be an essential part of the marketing team. You will be responsible for maintaining online web-related…

Kuala Lumpur



Opportunities to further your digital marketing career

Digital marketing has been growing in importance over the last couple of years which is why digital marketing jobs are being created by companies and agencies. Unfortunately, hiring managers frequently report that there is not enough talent on the market for all of the roles which need to be filled. Thanks to that, digital marketing professionals with the right skill sets have an easy time landing a job, as the employment market is not very competitive. Among the most in-demand skills is search marketing, including SEO and PPC.


Popular Industries For Digital Marketing Jobs

Most experts in this field are demanded by digital marketing agencies, which offer services across various digital marketing channels, including search, mobile, display, social, video and website. It is worth mentioning, though, that digital marketing careers are opening up within all industries, including automotive, FMCG, leisure, telecommunications and financial services.


Recent changes in the sector

Compared to the past, consumer purchase behaviour has become more complex. It is far less frequent that consumers will go into a store and purchase things, especially expensive products, without first informing themselves about various product options online. 

Digital marketing has the potential to influence consumers at all touchpoints along their purchasing journey. Therefore, it is crucial that those in digital marketing roles have a basic knowledge of all the channels at their disposal—no matter their specialism—so they can integrate them depending on the campaign at hand.


Future prospects

The prospects for digital marketing careers will depend on the size of the company you work for. In large agencies, you will usually start off in an assistant or junior position, but have the chance to climb up the career ladder within three to five years and find your way to the role of a digital marketing manager. Since many large agencies operate on a global level, employees often have the chance to work in one of their international offices, gaining overseas experience. Most digital marketing agencies and companies offer employee benefits like bonuses, private healthcare insurance, and great on-site facilities.


  • Salt's advice for getting a Digital Marketing job

    Employers’ Requirements

    An all-rounded digital marketing talent is expected to discover new online media opportunities, develop integrated content marketing strategies, manage the contact database, use web analytics software and provide regular reports to demonstrate the return on investment of specific digital marketing measures. Furthermore, they are usually expected by their employers to negotiate with media suppliers, create copy for an organisation’s website and manage e-communications.

    CV requirements

    The skillset for digital marketing roles depends strongly on the area that you work in. There are a couple of core competencies which should not be missed on a digital marketing CV. Typical examples include being able to manage multiple campaigns at the same time, have the creative talent to come up with innovative ideas, and the ability to work well under high pressure.

    Interview preparation

    The interview formats used for digital marketing jobs heavily depend on the company. Most companies will conduct a behavioural interview, combined with a case study. The former will help them to get to know a candidate’s personality, and involve questions about your previous working experience. Based on the answers to the behavioural questions, interviewers can then assess if you would be suitable for the role. In the case study section, a digital marketing problem will be presented to applicants, who will have to come up with possible solutions.

    Educational requirements

    Digital marketing roles are open to graduates of most subjects. However, a degree in digital marketing, marketing, media and communications, advertising, business or journalism is often considered particularly advantageous to those applying for digital marketing jobs. Apart from that, certifications by Google, Facebook or other marketing platforms would be ideal for most employers. Postgraduate qualifications in digital marketing are also seen as a big bonus, particularly those offered by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).

Top Tip

"Creating a visual Digital Marketing portfolio/website rather than a standard CV will boost your chances of landing your dream job! "

— Lynn Yen Chua, Senior Consultant

Speak with Lynn Yen Chua about Digital Marketing

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