Event / Experiential Marketing

An omnipresent trend in modern marketing, event and experiential marketing means helping clients to plan and execute events and experiences which bring customers closer to brands. Salt’s network of specialist recruiters in Asia can help find your perfect role working in this thrilling field.

Jobs: Event / Experiential Marketing

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What is Experiential Marketing?

Experiential marketing involves organising and overseeing events which provide an opportunity for customers to experience a company’s products or services in a memorable way. Event marketing also allows for comprehensive demonstrations of any new products, giving consumers a better understanding of how they work. These experiential demonstrations also help businesses to collect and aggregate data on their consumers, which can inform future campaigns.

Opportunity 

Event marketing isn’t limited to any one sector, and an increasing array of companies have begun to see the benefits of this form of promotion. As such, any candidates with extensive production experience and knowledge will have an advantage in this prospering career path.

Recent changes in the sector

Thanks to the rising popularity of virtual and augmented reality, as well as the popularity of unique experiences with younger generations of consumers, there is an increasing demand for digital or interactive events to promote new products or brands.

Future prospects

The future of event marketing roles remains promising, and thanks to the custom nature of each event and experience, there is no risk of these roles falling prey to automation.

 

  • Salt’s advice for getting an Events/ Experiential job

    Employers’ requirements

    Employers looking to fill new Event or Experiential marketing roles will seek extensive account servicing skills, production knowledge, and digital knowledge. Candidates will also need to be flexible in terms of their working hours, as events may need to be set up and launched in the evenings, or weekends and public holidays. 

    CV requirements

    CVs for roles in Event and Experiential marketing should demonstrate language, coordination and negotiation skills, as well as a high level of computer knowledge, and a facility for negotiation. Candidates should also be flexible, tough, and energetic while proving their efficiency and attention to detail in previous projects.

    Interview preparation

    Interviews in this career path are generally relaxed and informal. Those who have been asked to interview for a role in Event and Experiential marketing must bring a portfolio to show their previous work and the planning undertaken for any events they have organised in the past.  This will outline the scale and complexity of the events.

    Commonly asked questions for event marketing roles often include:

    1. What was the biggest event you’ve ever organised, and how did you put it together?
    2. What was the most unusual part of any event you have organised?
    3. Was there any crisis or problem which impacted an event you organised, and how did you tackle it?

    Educational requirements

    Entry-level positions within Event and Experiential marketing usually require a bachelor’s degree in a related subject. Those applying for more senior roles will mainly be screened based on their experience and skills.

Top Tip

"Always add the tools you have used throughout your career and in each position you have held to your CV. Also, outline the size of the database you have previously worked on."

— Margaret Hung, Practice Lead

Speak with Margaret Hung about Event / Experiential Marketing

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