Programmatic

An offshoot of PPC style digital advertising, programmatic refers to online ad buying, which is done in real-time, in order to target products directly to specific customers. Rather than simply paid search results, these take the form of social media advertisements, as well as video or photographic promotional materials.

Jobs: Programmatic

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Opportunity 

Programmatic is still a relatively niche form of digital marketing and, as such, there are fewer specialist roles catering directly to this knowledge. However, as it is considered “the future of digital advertising”, those with expertise in programmatic marketing are likely to be in high demand in years to come.

Recent changes in the sector

As digital becomes more and more crucial to marketers—with many commentators expecting it to become more valuable than traditional forms of media extremely soon—businesses are beginning to hire candidates who have direct, hands-on experience across digital platforms.

Future prospects

The media and programmatic industry will continue to grow apace. In order to have the best chances of being hired, candidates should take the initiative to do their own learning as roles may become more hybridised, with programmatic being rolled into positions in sales & project management, account management, or business development.

 

  • Salt’s advice for getting a job in Programmatic Marketing

    Employers’ requirements

    As such a new discipline within the field of marketing, employers looking to fill programmatic marketing vacancies are in search of open-minded individuals. Even with a lack of direct experience, transferrable skills from other roles, such as tech or sales, are just as beneficial as previous knowledge in a similar position.

    CV requirements

    Candidates should outline their achievements, including any clients or agencies they have previously worked with, giving information on the specific campaigns they have worked on. Being clear about language proficiency would also be advantageous.

    Interview preparation

    Interviews for programmatic marketing roles are generally casual, with interviewers tending to dig deep on candidates’ professional networks. Depending on the seniority of the role, you may also be asked to prepare a 90-day business plan, outlining strategies and what you can do for the company.

    Educational requirements

    These roles often require no higher than a Bachelor’s degree, though anyone applying for a C-suite position in account management may need a relevant Masters qualification.

Top Tip

"Always highlight your achievements and campaigns & brands that you have worked on in your resume. This could be the key differentiator when prospective companies shortlist CVs. "

— Shalini Balraj, Senior Consultant

Speak with Shalini Balraj about Programmatic

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