Digital Marketing Specialist

Digital Marketing

Kuala Lumpur Permanent RM72000.00 - RM108000.00 per annum

A growing SaaS platform in South East Asia is looking for a Digital Marketing Specialist to lead digital marketing campaigns from conceptualisation to execution! Ultimately, you will be driving customer acquisition and engagement via acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation.

Your responsibilities:

  • Lead digital marketing campaigns that achieve business goals at the highest quality
  • Coordinate regular deep dives with internal stakeholders to review the growth & marketing performance to identify risks and opportunities across the entire customer journey
  • Work with channel-specific teams to manage and optimise existing campaigns on all acquisition channels (Google, Facebook, YouTube, Instagram, etc) and identify areas for growth
  • Utilise emotional triggers and sales-driven writing skills to produce copy that will be used for ads, creatives, emails, landing pages, and other collateral
  • Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation
  • Conduct competitive analyses, in-depth market research and generate customer avatars in order to identify risks and opportunities in the market


  • Significant working experience in digital marketing with direct experience in Facebook advertising/SEM
  • Strong analytical skills – familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools)
  • Excellent proficiency in the English language (written proficiency in Malay or Mandarin will be an advantage)
  • Proven experience writing and editing ad copies

Click Apply now or reach out to Lynn at to apply!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1912-156024
Salary: RM72000.00 - RM108000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Digital Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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