Digital Marketing Specialist

Digital Marketing

Kuala Lumpur Permanent RM72000.00 - RM108000.00 per annum

A growing SaaS platform in South East Asia is looking for a Digital Marketing Specialist to lead digital marketing campaigns from conceptualisation to execution! Ultimately, you will be driving customer acquisition and engagement via acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation.

Your responsibilities:

  • Lead digital marketing campaigns that achieve business goals at the highest quality
  • Coordinate regular deep dives with internal stakeholders to review the growth & marketing performance to identify risks and opportunities across the entire customer journey
  • Work with channel-specific teams to manage and optimise existing campaigns on all acquisition channels (Google, Facebook, YouTube, Instagram, etc) and identify areas for growth
  • Utilise emotional triggers and sales-driven writing skills to produce copy that will be used for ads, creatives, emails, landing pages, and other collateral
  • Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation
  • Conduct competitive analyses, in-depth market research and generate customer avatars in order to identify risks and opportunities in the market

Requirements:

  • Significant working experience in digital marketing with direct experience in Facebook advertising/SEM
  • Strong analytical skills – familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools)
  • Excellent proficiency in the English language (written proficiency in Malay or Mandarin will be an advantage)
  • Proven experience writing and editing ad copies

Click Apply now or reach out to Lynn at lychua@welovesalt.com to apply!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1912-156024
Salary: RM72000.00 - RM108000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Digital Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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