Regional Head of Marketing (B2C)

Digital Marketing

Kuala Lumpur Permanent RM264000.00 - RM300000.00 per annum

A leading global internet company is looking for a Regional Head of Marketing (B2C) to strategically lead digital-driven, customer-focused initiatives. You will be involved in end-to-end customer journey from acquisition, engagement, conversion and retention.

Your responsibilities:

  • Develop and own B2C marketing strategies, goals and vision for the company
  • Working with regional/local stakeholders across different functions to execute B2C marketing strategies in accordance with regional and local context
  • Drive the marketing agenda, obtaining support for B2C marketing initiatives, and ensuring alignment within the Asia region and the global organization
  • Continuously improving the ability to understand customers, competitors, and markets by delivering relevant insights through external research and internal data
  • Serving as the customer expert and advocate within the organization, constantly providing a customer lens and driving the product and marketing teams to deliver solutions that benefit customers
  • Building a high-performance B2C marketing team

Skill sets required:

  • Leadership experience in a B2C marketing environment with a digital savvy company
  • Experience developing and executing customer acquisition, conversion and engagement strategies
  • Experience with web and mobile analytics tools such as Omniture and/or Google Analytics
  • Strong analytical skills, with the ability to draw customer insights from data and use data to support decision-making
  • Ability to manage high profile projects and influence executive stakeholders with strong project management and communication skills

Sounds like your IDEAL ROLE? Click Apply now or reach out to Lynn at!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1906-149502
Salary: RM264000.00 - RM300000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Digital Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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