Performance Marketing / SEM

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Paid Media Specialist

Performance Marketing / SEM

Kuala Lumpur Permanent RM96000.00 - RM144000.00 per annum

A financial solutions company is on a lookout for an Paid Media Specialist (Thai, Vietnamese, or Arabic literate). You will be responsible for the overall success of ads in Google and Facebook, ensuring best practices are followed.

Key Responsibilities:

  • Be responsible for Google/Facebook acquisition: Planning, setup, day-to-day optimisation and reporting
  • Responsible for all Google products, including Display, UAC, Search, Gmail, Native.
  • Responsible for all Facebook different channels: App install and Web install
  • Basic tracking and pixel setup and troubleshooting Google/Facebook overall strategies and country focus set to achieve goals and KPI’s set by the manager of the team
  • Retargeting and audience segmentation strategies
  • Provide and ensure Google best practices are followed for landing page, creative and ad-copies
  • Ensure accurate tracking and reporting of Google/Facebook
  • Drive utilisation and testing of Google’s/Facebook’s latest advertising solutions
  • Drive implementation of latest marketing automation technology for Google and Facebook (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations)
  • Performance analysis and budget recommendations
  • Analyze channel performance and make strategic investment and tactical media optimizations
  • Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns through Google/Facebook
  • Lead and drive A/B, multivariate and other initiatives to optimize performance

Click Apply now!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1910-154376
Salary: RM96000.00 - RM144000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Performance Marketing / SEM
Job Locations: Kuala Lumpur
Job Types: Permanent

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