Regional Brand Manager

Marketing

Kuala Lumpur Permanent RM156000.00 - RM240000.00 per annum

A leading online portal is hiring for a Regional Brand Manager! You will drive brand strategy, build and communicate the brand value proposition, and drive initiatives to bring to life the brand value proposition.

WHY should you consider this role?

  • Opportunity to work with a multinational corporation
  • A strategic, consultative position where your ideas are valued
  • Strong team dynamics across the region

WHAT are your responsibilities?

  • Drive the optimization of the brand portfolio.

  • Work with cross-functional teams to drive the development of the proof points or reasons to believe to build and reinforce the brand pillars and to fulfill the brand promise.

  • Work with various markets to plan, develop and roll-out brand marketing initiatives

  • Create the framework for integrated, end-to-end brand marketing communications, working closely with brand, advertising and digital agencies to create and rollout relevant and impactful communication plans.

  • Lead the development of brand metrics and tracking. Work and collaborate with research agencies to design, plan, and execute the brand research initiatives.

  • Provide customer, segment and brand insights and analytics to support the execution of various in-market brand initiatives and their development of brand marketing plans.

WHAT are the skill sets required?

  • Deep knowledge and skills in Brand Management preferably gained from FMCG, Telecommunications or other relevant industries.

  • Strong commercial, category and segment management skills gained from previous or current jobs.

  • At least 5 years of experience of proven records of developing and executing winning brand marketing

    strategies.

  • A hands-on problem solver, you are comfortable with ambiguity and will take an idea and make it happen; you persevere when others fall away.

  • A great people manager with a demonstrated ability to develop high performing team and coach and develop enterprise marketing professionals

  • Must also have a good handle on consumer and market insights, including the ability to analyze market data.

  • Ability to work with various agencies (brand, creative, advertising, digital and research) and stakeholders.

Sounds like an ideal role? Reach out to Lynn at lychua@welovesalt.com or click Apply now!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1903-146361
Salary: RM156000.00 - RM240000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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