Segment Marketing Manager (Telco SME & Enterprise)


Kuala Lumpur Permanent RM96000.00 - RM144000.00 per annum

A global telco service provider in Malaysia is looking to hire a segment marketing specialist for their growing team. This role would take care of both the SME and Enterprise segment and has great career growth potential.

You will drive high marketing through-put, formulate and execute micro/macro marketing initiatives based on data and strategy.

Your Role:

  • Continuously acquire and maintain in-depth data and knowledge about the products and services, market, competitors and opportunities related to the assigned business unit to proactively make go-to-market recommendations
  • Work hand-in-hand with the Brand team to optimise marketing initiatives e.g. launches, campaigns against consumer journey framework
  • Identify and scope new markets, opportunities, business potentials and design business cases to support exploration based on data and insights
  • Use relevant, actionable insights to inform go-to-market planning and execution
  • Actively engage with the assigned business unit and key stakeholders to develop and execute integrated marketing plans and messages that align to, and enable business priorities
  • Manage the development of marketing materials and tools to ensure that messages and visibility are coordinated, consistent and differentiated
  • Monitor and manage post campaign effectiveness and make recommendations to improve performance

What you will need:

  • 8 years experience in market/customer facing operations in Malaysia and similar markets
  • Ability to translate data into meaningful insights
  • Commercial savvy along with execution cadence
  • Strong understanding of market and customer dynamics coupled with the ability to translate them into actionable and transformational plans
  • Strong influencing and leadership skills – able to inspire people at multiple levels

If you have experience in marketing for both SME and Enterprise segments within the Telco industry, this opportunity is one that is not to be missed. Reach out to me today at for a confidential chat.

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2001-156658
Salary: RM96000.00 - RM144000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 01/04/2020
Job Industries: Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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