Senior Customer Development Manager


Kuala Lumpur Permanent RM108000.00 - RM156000.00 per annum

Looking to make an impact in a fast-evolving industry?

Join this reputable global FMCG brand and develop and execute strategy and business plans with our customers and be responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Lost (P&L) of customers for the categories as well as for the implementation and the optimisation of the category strategies within the customer.


Customer Strategy and Business Plan

  • Develop the customer strategic business plan for his/her respective categories and customers. Work out a joint customer business plan for his/her respective categories and customers.
  • Works in close collaboration with the Category and Channel Team for the category and channel input, and with customer marketing and brand teams for the specific banner/channel plan.
  • Develops optimal integrated promo plan (incl. selling the plan to the customer) and manage promo investments.
  • Manages customer promo investment with the customer.
  • Manage the customer P&L for his/her respective categories.
  • Provide clear objectives and deliverables for the Customer Development Executives (CDEs)/field team.
  • KPIs and sales target setting for the key accounts and Distributor Sales Representatives (DSRs).
  • Deliver the agreed plan, follow-up achievement of counterparts set in the agreement.
  • Consistent monthly and quarterly business reviews of Joint Business Planning/Trade Term with customers through PowerPoint presentation.
  • Data churning and analysis to provide accurate business requirements for business review presentations to customers.

Building talents and teams

  • Coach and train CDEs, merchandisers and or distributor modern trade sales team members as per guide and or as per team training needs or gaps.


  • Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to strategy on his/her categories.
  • Manages overall levels of Customer Investments for his category
  • Monitors Customer Performance by tracking customer contribution and market share for major categories

Plays active ambassador role

  • Acts as an active ambassador of the company to customers
  • Participates actively to the account managers’ meetings, looking at the best solution for the business even if not in line for his/her customer


  • Bachelor’s Degree in any field of study
  • Experience in key account managerial role
  • Experience in develop and implement the Customer/Channel investment strategy
  • Experience in health & beauty channel

Keen to explore this opportunity? Reach out to me at for a confidential chat!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2003-158056
Salary: RM108000.00 - RM156000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 15/06/2020
Job Industries: Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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