APAC Performance Media Analyst – 12 month contract

Performance Media Analyst, APAC

12month contract for one of the world’s largest & most reputable software houses.

You will be responsible for the overall analysis & performance assessment of all paid media campaigns for the APAC region; including paid search, social, display, programmatic.

With these campaigns having multi-million dollar budgets, you’ll have experience analysing campaigns for enterprise-level accounts/clients.

Duties:

• Provide reporting, analysis and optimization strategies across the entire campaign asset hierarchy, including ad, creative, placement, retargeting tactics, etc
• Interpret the needs of the strategy team and provide data visualizations and reports to the internal paid media team
• Observe and evaluate trends of performance media campaigns and provide recommendations for optimisation tactics, to help drive campaign efficiency and effectiveness
• Assist with executing and trafficking campaigns in third party ad servers
• Aid other analysts in maintaining and managing retargeting segments and data sources to fuel targeting strategies
• Utilise proprietary tools and third-party ad serving technologies to provide insightful media and marketing analysis
• Support media team with finance and billing operations and reconciliation
• Accountable to deliver external-facing comms, including weekly reports, QMRs, Insights & analysis with input from executional teams
• Responsible for setting up & centralising self-serve dashboards across the team for stakeholders

What does your background look like?

• Advanced proficiency in Excel (pivot-tables, V-lookups, graphics) Tableau, Power Bl and strong analytical skills and ability to judge and quantify results of advertising (i.e., understand media attribution, describe the impact of results, compare actual results to projections)
• Know what to do with this information (i.e., best practices for optimising creative, understand why a tactic or audience is performing best, etc.)
• Technical skills to troubleshoot paid media data issue, determine where there are data pipeline gaps, and improve data infrastructure and fidelity
• Solid understanding of 3rd Party Ad-Serving and tracking (Flashtalking a plus), search engine marketing, social media marketing platforms and multi-touch attribution
• In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and tag management solutions
• Experience with media platforms such as Google, Bing, Naver, Daum Ads, Flashtalking, Google DV360, Quantcast, Adobe Ad Cloud, Facebook,
• Experience working in a media planner, media analytics, operations at an advertising or media agency preferred

As mentioned, this is a 12month contract at a day rate of up to $590/day inclusive of super.

Send through your application & I’ll be in contact to discuss further.

Salt is acting as an Employment Business in relation to this vacancy.