B2B Marketing Manager – Emerging Markets

Marketing Manager – Accountant & Emerging Markets

12month contract

This global SAAS house has created a world-renowned finance and accounting platform to help sole traders, SMB’s & large enterprises run their business finances in a smoother & more manageable manner.

They’re innovators and have been at it for more than three decades. And they don’t stand still. As the world evolves, so do they – inventing new solutions to solve important problems, perfecting those solutions and delighting their customers. In short: Improving people’s financial lives so profoundly they can’t imagine going back to the old way. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality.

As the Marketing Manager, focused on the Accountant/resellers channel, you will support the Accountant Team to develop and execute marketing campaigns to nurture and acquire customers in their Emerging Markets portfolio.

This position is a newly created role and will hugely contribute to its global expansion plan, come in & make a difference.

Key responsibilities:

• Exhibit a passion for innovation, as well as tenacity for owning demand generation, collaborating across multiple functions and driving business results for both the short and long term.
• Develop and execute initiatives to support the delivery of the campaign roadmap for acquiring advisor customers, across offerings and platforms, delivering on growth targets.
• Leverage insights and data to understand the needs of our customers, and develop segmentation to identify the biggest opportunities to drive customer acquisition.
• Deliver highly relevant and personalised experiences to our customers.
• Support the delivery of an integrated experience across channels, deploying the right touchpoint at the right time, to nurture the relationship and deliver value to our customers; predominantly with email funnels, webinar & direct marketing.
• Support the delivery of marketing automation to existing customers most effectively and productively.
• Work closely with cross functional teams to ensure demand generation targets are being met and leads being actioned by the respective sales teams.

Skills & Experience

• Bachelors degree with at least 3-5 years leading marketing campaigns, (Acquisition experience preferred).
• Understanding of marketing automation frameworks and platforms (Eloqua or Gotowebinar. Experience in working with channel/reseller partners preferred.
• Demonstrated ability to work in a matrix environment.
• Thrives in a fast-paced environment where priorities change quickly.
• Customer-focused – tenacious about understanding customer behaviors, and passionate about delighting customers at every touchpoint.
• Stakeholder management will be a crucial component of this role; both on the ground in Sydney & internationally.
• International campaigning will be a bonus.

These guys pride themselves in their culture & have won numerous awards. It’s your chance to join one of the most reputable finance SAAS houses in the world.

Salt is acting as an Employment Business in relation to this vacancy.