B2B Segment & Digital Marketing Lead – 12month contract

SMB Segment & Digital Marketing Lead

12-month contract

$590 – $690/day

This global SAAS house has created a world-renowned finance and accounting platform to help sole traders, SMB’s & large enterprises run their business finances in a smoother & more manageable manner.

They’re innovators and have been at it for more than three decades. And they don’t stand still. As the world evolves, so do they – inventing new solutions to solve important problems, perfecting those solutions and delighting their customers. In short: Improving people’s financial lives so profoundly they can’t imagine going back to the old way. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality.

As the SMB Segment & Digital Marketing Lead, you’ll be the glue between teams & departments. You’ll be a self-starter who can not only provide the support & mentorship to your team but talk ownership in strategy & get in the trenches with the team when required.

What success looks like in this role:

• Develop the digital marketing strategy covering but not limited to SEM, Display, Paid Social, SEO and Content marketing to drive customer growth & revenue in International Emerging Markets. South Africa, Singapore, Ireland; just to name a few.
• Great people leadership skills to lead a team of 4 digital experts.
• Create a cohesive Paid, Owned & Earned Strategy & own the organic & paid media financial targets.
• Exhibit a passion for innovation, as well as a tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.
• Leverage customer insights and data to co-develop value proposition, messaging hierarchy, segmentation and GTM strategy with the Brand Marketing lead.
• Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
• Collaborate with central & global paid media partners to build world-class practices
• Leverages customer insights to influence product roadmap
• Make decisions that benefit the customer and the entire client portfolio
• Evaluates copy and creative execution and provides constructive feedback to agencies
• Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
• Influences across teams, consistently communicate and influence across all levels up to Executive to achieve results

What you’ll bring to the role & team:

• +10 years experience in digital marketing
• People leadership skills and experience managing remote workers
• Motivational leadership (driving high performance from team members)
• Demonstrated ability to work in a matrix environment
• Customer-focused – tenacious about understanding customer behaviors, and passionate about delighting customers at every touchpoint.
• Excellent creative problem-solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
• Influences effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
• Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes.
• Prior work experience in African & Asian markets will be an added bonus.

These guys pride themselves in their culture & have won numerous awards. It’s your chance to join one of the most reputable finance SAAS houses in the world.

Salt is acting as an Employment Business in relation to this vacancy.